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• TB12, the fitness and wellness organization co-founded by Tom Brady, has launched the TB12 Method mobile application, offering a “roadmap to the TB12 Method and lifestyle . . . a more natural, holistic and comprehensive training approach that focuses on muscle pliability, creating softer, longer and more resilient muscles,”
• Good news for effort: 'Puerto Rico is open for tourism — 100+ operational, 4K taking orders. All fully operational. Major tourism attractions Island-wide have been cleaned & restored.'
• Kelley McCormick is joining Under Armour in a newly created position as svp-corporate communications. She most recently was managing director for SKDKnickerbocker communications agency.

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Top-Sell NFL Jerseys Dick's Sporting Goods (Season to Date)

1. Carson Wentz QB Philadelphia Eagles
2. Dak Prescott QB Dallas Cowboys
3. Tom Brady QB New England Patriots

4. Ezekiel Elliott RB Dallas Cowboys
5. Von Miller LB Denver Broncos
6. Odell Beckham Jr, WR New York Giants
7. Antonio Brown WR Pittsburgh Steelers

8. Rob Gronkowski TE New England Patriots
9. James Conner RB Pittsburgh Steelers
10. Julio Jones WR Atlanta Falcons
11. Matthew Stafford QB Detroit Lions
12. Mitch Trubisky QB Chicago Bears
13. A.J. Green WR Cincinnati Bengals
14. Luke Kuechly LB Carolina Panthers
15. J.J. Watt DE Houston Texans

SOURCE: DICK'S SPORTING GOODS

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Top-Selling MLS Jerseys
1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
5. David Villa
6. Clint Dempsey
7. Sebastian Giovinco
8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

SOURCE: MLSStore.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Nov012015

Nike, Gronkowski, Suh Show There's No Business Like Snow (Day) Business

By Barry Janoff

October 31, 2015: Snow days are great days for kids who enjoy some time jumping into piles of snow more than studying over piles of school books.

Nike evokes that attitude with its roster of pro athletes, and a soundtrack from James Brown, turning a "Snow Day" into a competitive day of "friendly" football.

"Snow Day," which hits broadcast in both its full 60-second and shorter 30- and 15-second versions, anchors a "Get Out Here" campaign, which includes Internet and social media. Lead agency is Wieden + Kennedy., Portland.

The campaign also focuses on the "Get Out Here Challenge," which Nike describes as an "extensive search to find the 48 most weather-defying athletes to compete in the ultimate cold-weather training experience, to be held in Chicago the week of Dec. 8, 2015. (Details here).

The entire effort supports such products as Therma-Sphere Max and AeroReac, which are designed for "athletes at every level who want to train and embrace winter weather."

The sports apparel and footwear brand also touts its Nike Run Club and Nike Training Club.

In the case of "Snow Day," those athletes are led by team captains Rob Gronkowski (New England Patriots) and Ndamukong Suh (Miami Dolphins).

NFL players also include (in alphabetical order) Odell Beckham Jr. (New York Giants), Le'Veon Bell (Pittsburgh Steelers), Antonio Brown (Pittsburgh Steelers), A.J. Green (Cincinnati Bengals), Luke Kuechly (Carolina Panthers), Marcus Mariota (Tennessee Titans), LeSean McCoy (Buffalo Bills), Ben Roethlisberger (Pittsburgh Steelers) and Eric Weddle (San Diego Chargers).

Sydney Leroux and Carli Lloyd represent the U.S. Women's National Soccer Team.

Paul George (Indiana Pacers), Draymond Green (Golden State Warriors) and Elena Delle Donne (Chicago Sky) come from the NBA and WNBA, respectively.

Steven Stamkos (Tampa Bay Lightning) represents the NHL.

Other featured athletes are Eugenie Bouchard (tennis), Marlen Esparza (boxer), Paula Findlay (triathlete) and Lauren Fisher (Cross training).

The spot opens with Gronkowski waking up to a radio announcer yelling. "Rise and shine. And don't forget your booties, Because it's cold out there!"

Gronkoswki breaks his bedroom window with his head and gleams, "Snow day!"

He then heads outside, dressed in Nike's winter apparel, and is hit by a snowball thrown by Suh, who here lives across the street. It's game on as Gronk gathers his team and Sun assembles his, with both ultimately getting an a vacant, snow-covered lot.

"Touch?" ask Gronkowski.

"Tackle!" snarls Suh.

The two teams gather and then square off for the opening kick, with the resolution left to the imagination of viewers. (See the full spot here.)

The entire spot plays out to Brown's funk-driven beat, "The Payback," which includes such lyrics as:

"Sold me out, for chump change.
"Told me that they, they had it all arranged.
"You handed me down, and that’s a fact
"Now you’re pumped.
You gotta get ready for the big payback."

Nike said that the campaign is intended to "inspire people to train through the winter months,"

The Nike Get Out Here Challenge will "reward selected contestants with a trip to Chicago and the opportunity to take part in a unique training experience."

The spot directs people to a dedicated Web site where Nike asks those interested in participating in the  Get Out Here Challenge to use Facebook, Twitter or Instagram (to) upload a photo or video demonstrating how you are embracing winter by training.

Among the parameters, according to Nike, there must be NO:

• Entrants in a sports team uniform on camera, or mention a team name;
• Nudity, lewd or vulgar behavior
• Gratuitous violence
• Dangerous stunts
• Real or fake weapons of any kind, including, but not limited to, guns, knives or projectiles
• Drug or alcohol use
• Smoking
• Material that is hateful, tortuous, defamatory, slanderous or libelous.

(Full details here.)

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