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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Nov012015

Nike, Gronkowski, Suh Show There's No Business Like Snow (Day) Business

By Barry Janoff

October 31, 2015: Snow days are great days for kids who enjoy some time jumping into piles of snow more than studying over piles of school books.

Nike evokes that attitude with its roster of pro athletes, and a soundtrack from James Brown, turning a "Snow Day" into a competitive day of "friendly" football.

"Snow Day," which hits broadcast in both its full 60-second and shorter 30- and 15-second versions, anchors a "Get Out Here" campaign, which includes Internet and social media. Lead agency is Wieden + Kennedy., Portland.

The campaign also focuses on the "Get Out Here Challenge," which Nike describes as an "extensive search to find the 48 most weather-defying athletes to compete in the ultimate cold-weather training experience, to be held in Chicago the week of Dec. 8, 2015. (Details here).

The entire effort supports such products as Therma-Sphere Max and AeroReac, which are designed for "athletes at every level who want to train and embrace winter weather."

The sports apparel and footwear brand also touts its Nike Run Club and Nike Training Club.

In the case of "Snow Day," those athletes are led by team captains Rob Gronkowski (New England Patriots) and Ndamukong Suh (Miami Dolphins).

NFL players also include (in alphabetical order) Odell Beckham Jr. (New York Giants), Le'Veon Bell (Pittsburgh Steelers), Antonio Brown (Pittsburgh Steelers), A.J. Green (Cincinnati Bengals), Luke Kuechly (Carolina Panthers), Marcus Mariota (Tennessee Titans), LeSean McCoy (Buffalo Bills), Ben Roethlisberger (Pittsburgh Steelers) and Eric Weddle (San Diego Chargers).

Sydney Leroux and Carli Lloyd represent the U.S. Women's National Soccer Team.

Paul George (Indiana Pacers), Draymond Green (Golden State Warriors) and Elena Delle Donne (Chicago Sky) come from the NBA and WNBA, respectively.

Steven Stamkos (Tampa Bay Lightning) represents the NHL.

Other featured athletes are Eugenie Bouchard (tennis), Marlen Esparza (boxer), Paula Findlay (triathlete) and Lauren Fisher (Cross training).

The spot opens with Gronkowski waking up to a radio announcer yelling. "Rise and shine. And don't forget your booties, Because it's cold out there!"

Gronkoswki breaks his bedroom window with his head and gleams, "Snow day!"

He then heads outside, dressed in Nike's winter apparel, and is hit by a snowball thrown by Suh, who here lives across the street. It's game on as Gronk gathers his team and Sun assembles his, with both ultimately getting an a vacant, snow-covered lot.

"Touch?" ask Gronkowski.

"Tackle!" snarls Suh.

The two teams gather and then square off for the opening kick, with the resolution left to the imagination of viewers. (See the full spot here.)

The entire spot plays out to Brown's funk-driven beat, "The Payback," which includes such lyrics as:

"Sold me out, for chump change.
"Told me that they, they had it all arranged.
"You handed me down, and that’s a fact
"Now you’re pumped.
You gotta get ready for the big payback."

Nike said that the campaign is intended to "inspire people to train through the winter months,"

The Nike Get Out Here Challenge will "reward selected contestants with a trip to Chicago and the opportunity to take part in a unique training experience."

The spot directs people to a dedicated Web site where Nike asks those interested in participating in the  Get Out Here Challenge to use Facebook, Twitter or Instagram (to) upload a photo or video demonstrating how you are embracing winter by training.

Among the parameters, according to Nike, there must be NO:

• Entrants in a sports team uniform on camera, or mention a team name;
• Nudity, lewd or vulgar behavior
• Gratuitous violence
• Dangerous stunts
• Real or fake weapons of any kind, including, but not limited to, guns, knives or projectiles
• Drug or alcohol use
• Smoking
• Material that is hateful, tortuous, defamatory, slanderous or libelous.

(Full details here.)

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