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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun122012

Nike Wears The Crown When It Comes To Feet In Heat-Thunder NBA Finals

By Barry Janoff

June 12, 2012: The highly anticipated NBA Finals between the Miami Heat and Oklahoma City Thunder will feature what is expected to be all-star play from the likes of LeBron James, Dwyane Wade, Chris Bosh, Kevin Durant, Russell Westbrook and James Harden.

But while a lot of attention beginning Tuesday night will be focused on the action above the rim, footwear companies Nike and adidas will be engaging in their own battle literally on the court.

Nike had a commanding lead with 21 of the 27 players who played for Miami and OKC in the Eastern and Western Conference Finals, respectively, wearing basketball shoes from Nike or a Nike division.

And with these same players expected to be on the rosters for the NBA Finals, that means nine players from Miami and eight from Oklahoma City will be wearing Nike brand, two Heat players and a third from the Thunder will be wearing shoes from Nike division Jordan Brand and yet another will have shoes from Nike's Converse unit.

In fact, among the starters and bench players on Miami, only Shane Battier with China-based Peak hoops shoes and Mario Chalmers with Spalding basketball kicks are non-Nike-related endorsers. No player on the Heat wears adidas.

Four members of the Thunder wear adidas, including five-time NBA champion Derrick Fisher. But the team's top three scorers — Durant, Westbrook and Harden — are all Nike endorsers. James and Durant each have signature shoes.

Adidas is expected to run TV spots for its adiZero line during the Finals. James, Durant and Wade should get starring roles in commercials for Nike and Jordan Brand, respectively.

Adidas, of course, scores points for being the official jersey outfitter for the NBA. Nike can't touch its rival there.

NBA Finals Shoe Breakdown

Nike Miami 9
Nike OKC  8

Jordan Brand Miami 2
Jordan Brand OKC 1

Converse Nike Division Miami 1

adidas Miami 0
Other Miami shoes 2 Peak, Spalding

adidas OKC  4

Miami Heat
LeBron James Nike
Dwyane Wade Jordan Brand (Nike)
Chris Bosh Nike
Udonis Haslem Converse (Nike)
Mario Chalmers Spalding
Shane Battier Peak
Joel Anthony Nike
James Jones Nike
Mike Miller Nike
Ronnie Turiaf Nike
Dexter Pittman Nike
Norris Cole Nike
Juwan Howard Jordan Brand (Nike)
Terrel Harris Nike

Oklahoma City Thunder
Kevin Durant Nike
Russell Westbrook Nike
James Harden Nike
Kendrick Perkins Jordan Brand (Nike)
Derrick Fisher adidas
Serge Ibaka adidas
Thabo Sefolosha Nike
Daequan Cook adidas
Nick Collison Nike
Cole Aldrich adidas
Lazar Hayward Nike
Royal Ivey Nike
Nazr Mohammed Nike

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