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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep042015

RGIII, Mariota, Manziel, ESPN Ride Nissan Back To CFB Heisman House Campaign

By Barry Janoff

September 4, 2015: With the college football season underway, Nissan North America has rolled out what has become a staple in activation over the past several years: the Nissan Heisman House, supported by a multi-level campaign in conduction with ESPN.

Now in its fifth year, the Nissan Heisman House efforts brings together 14 Heisman Trophy winners in 20 TV and online humorous commercials —  five 45-second spots and five 15-second spots — which will roll out throughout the college football season and then during the playoffs.

The platform also includes print, radio a dedicated Web site and the annual Heisman House Tour, which will travel to college campuses throughout the season.

The campaign features ten Nissan vehicles, including the 2016 Titan XD, the 2015 Murano and the 2015 Maxima.

The Nissan Heisman House campaign "supports Nissan’s long-standing sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust, a charitable organization focused on outreach to the underprivileged and underserved," according to the automaker.

In addition to Nissan and ESPN, Heisman partners include Wendy's. Aflac and Kellog's.

This year’s spots include newcomers Marcus Mariota, Steve Spurrier and Jim Plunkett, who join returning House members Sam Bradford, Tony Dorsett, Eddie George, Robert Griffin III, Johnny Manziel, George Rogers, Troy Smith, Roger Staubach, Vinny Testaverde, Herschel Walker and Charles Woodson.

In addition, there is an appearance by former football star Joe Theismann, whose status as a Heisman runner-up to Plunkett in 1971 plays into one spot ("Tour Bus").

Also making an "appearance" of sorts is the first Heisman Trophy winner Jan Berwanger ('Jay").

“Nissan is proud of our continuing role in supporting the work of the Heisman Trust’s outstanding charity efforts, and we’ve enjoyed entertaining fans with our Heisman House campaign over the past four years,” Fred Diaz, svp-sales-marketing and operations, U.S.A., for Nissan North America, said in a statement. “This year we’ve assembled another great cast of roommates and let them loose to showcase their talents, both as the top football players of their eras and as winning performers and media personalities today.”

At NissanHeismanHouse.com, visitors can learn about current house members, cast their votes for the 2015 Heisman Trophy winner and watch behind-the-scenes footage filmed during the campaign production.

The 2015 Nissan Heisman House Tour features a simulated interactive Heisman House that will travel to college campuses throughout the country.

The Nissan Heisman House campaign was developed in collaboration with TBWA\Chiat\Day, OMD and ESPN’s in-house creative team, CreativeWorks.

Nissan earlier this summer signed a 20-year deal for naming rights to Nashville-based Nissan Stadium, which is home to the NFL's Titans, Tennessee State and the college football Music City Bowl.

Among the other spots: "Quick Change," "Just Go With It" and "Hurricane."

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