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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep042015

RGIII, Mariota, Manziel, ESPN Ride Nissan Back To CFB Heisman House Campaign

By Barry Janoff

September 4, 2015: With the college football season underway, Nissan North America has rolled out what has become a staple in activation over the past several years: the Nissan Heisman House, supported by a multi-level campaign in conduction with ESPN.

Now in its fifth year, the Nissan Heisman House efforts brings together 14 Heisman Trophy winners in 20 TV and online humorous commercials —  five 45-second spots and five 15-second spots — which will roll out throughout the college football season and then during the playoffs.

The platform also includes print, radio a dedicated Web site and the annual Heisman House Tour, which will travel to college campuses throughout the season.

The campaign features ten Nissan vehicles, including the 2016 Titan XD, the 2015 Murano and the 2015 Maxima.

The Nissan Heisman House campaign "supports Nissan’s long-standing sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust, a charitable organization focused on outreach to the underprivileged and underserved," according to the automaker.

In addition to Nissan and ESPN, Heisman partners include Wendy's. Aflac and Kellog's.

This year’s spots include newcomers Marcus Mariota, Steve Spurrier and Jim Plunkett, who join returning House members Sam Bradford, Tony Dorsett, Eddie George, Robert Griffin III, Johnny Manziel, George Rogers, Troy Smith, Roger Staubach, Vinny Testaverde, Herschel Walker and Charles Woodson.

In addition, there is an appearance by former football star Joe Theismann, whose status as a Heisman runner-up to Plunkett in 1971 plays into one spot ("Tour Bus").

Also making an "appearance" of sorts is the first Heisman Trophy winner Jan Berwanger ('Jay").

“Nissan is proud of our continuing role in supporting the work of the Heisman Trust’s outstanding charity efforts, and we’ve enjoyed entertaining fans with our Heisman House campaign over the past four years,” Fred Diaz, svp-sales-marketing and operations, U.S.A., for Nissan North America, said in a statement. “This year we’ve assembled another great cast of roommates and let them loose to showcase their talents, both as the top football players of their eras and as winning performers and media personalities today.”

At NissanHeismanHouse.com, visitors can learn about current house members, cast their votes for the 2015 Heisman Trophy winner and watch behind-the-scenes footage filmed during the campaign production.

The 2015 Nissan Heisman House Tour features a simulated interactive Heisman House that will travel to college campuses throughout the country.

The Nissan Heisman House campaign was developed in collaboration with TBWA\Chiat\Day, OMD and ESPN’s in-house creative team, CreativeWorks.

Nissan earlier this summer signed a 20-year deal for naming rights to Nashville-based Nissan Stadium, which is home to the NFL's Titans, Tennessee State and the college football Music City Bowl.

Among the other spots: "Quick Change," "Just Go With It" and "Hurricane."

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