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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Sprite Cranberry: LeBron Heisman House Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep042015

RGIII, Mariota, Manziel, ESPN Ride Nissan Back To CFB Heisman House Campaign

By Barry Janoff

September 4, 2015: With the college football season underway, Nissan North America has rolled out what has become a staple in activation over the past several years: the Nissan Heisman House, supported by a multi-level campaign in conduction with ESPN.

Now in its fifth year, the Nissan Heisman House efforts brings together 14 Heisman Trophy winners in 20 TV and online humorous commercials —  five 45-second spots and five 15-second spots — which will roll out throughout the college football season and then during the playoffs.

The platform also includes print, radio a dedicated Web site and the annual Heisman House Tour, which will travel to college campuses throughout the season.

The campaign features ten Nissan vehicles, including the 2016 Titan XD, the 2015 Murano and the 2015 Maxima.

The Nissan Heisman House campaign "supports Nissan’s long-standing sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust, a charitable organization focused on outreach to the underprivileged and underserved," according to the automaker.

In addition to Nissan and ESPN, Heisman partners include Wendy's. Aflac and Kellog's.

This year’s spots include newcomers Marcus Mariota, Steve Spurrier and Jim Plunkett, who join returning House members Sam Bradford, Tony Dorsett, Eddie George, Robert Griffin III, Johnny Manziel, George Rogers, Troy Smith, Roger Staubach, Vinny Testaverde, Herschel Walker and Charles Woodson.

In addition, there is an appearance by former football star Joe Theismann, whose status as a Heisman runner-up to Plunkett in 1971 plays into one spot ("Tour Bus").

Also making an "appearance" of sorts is the first Heisman Trophy winner Jan Berwanger ('Jay").

“Nissan is proud of our continuing role in supporting the work of the Heisman Trust’s outstanding charity efforts, and we’ve enjoyed entertaining fans with our Heisman House campaign over the past four years,” Fred Diaz, svp-sales-marketing and operations, U.S.A., for Nissan North America, said in a statement. “This year we’ve assembled another great cast of roommates and let them loose to showcase their talents, both as the top football players of their eras and as winning performers and media personalities today.”

At NissanHeismanHouse.com, visitors can learn about current house members, cast their votes for the 2015 Heisman Trophy winner and watch behind-the-scenes footage filmed during the campaign production.

The 2015 Nissan Heisman House Tour features a simulated interactive Heisman House that will travel to college campuses throughout the country.

The Nissan Heisman House campaign was developed in collaboration with TBWA\Chiat\Day, OMD and ESPN’s in-house creative team, CreativeWorks.

Nissan earlier this summer signed a 20-year deal for naming rights to Nashville-based Nissan Stadium, which is home to the NFL's Titans, Tennessee State and the college football Music City Bowl.

Among the other spots: "Quick Change," "Just Go With It" and "Hurricane."

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