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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec022014

Nissan USA Returning To Super Bowl Under 'Big Moments' Marketing, Sales Strategy

By Barry Janoff

December 2, 2014: With the road to Super Bowl XLIX, the first College Football Playoff and other high-profile sports events quickly filling up, Nissan North America unveiled plans to take a fast lane to reach consumers and viewers.

Nissan said that as part of its “Big Moments” marketing strategy, it would advertise during NBC's broadcast of Super Bowl XLIX on Feb. 1 — its first Super Bowl spot since Super Bowl XXI in 1977 — have a "major presence" during the College Football and the NFL playoffs, as well as expand its multi-platform alliance with NBC’s The Voice.

“This is a great time for Nissan to make a big brand statement in front of one of the largest global audiences of the year,” Fred Diaz, svp-Nissan sales & marketing and operations U.S. for Nissan North America, said in a statement. "Nissan is on pace for its best sales year ever in the United States – and that’s with five weeks still to go in 2014."

According to Diaz, "We’re not about to let up on the accelerator now, or in 2015, with the upcoming launches of the all-new 2015 Nissan Murano crossover and several other critical new vehicles.”

Nissan said that details about its 60-second Super Bowl spot and integrated social media elements would be revealed closer to the game. Thirty-second commercials on NBC are going for upward of $4.5 million, according to industry analysts.

The automaker said that its CFB marketing would be a "natural extension" of its Heisman House campaign in conjunction with ESPN, which supports Nissan's role in its fourth season as the presenting sponsor of the Heisman Trophy, which on Dec. 13 will be presented to the top college football player of the year.

One spot in particular, "Playoff," sees Johnny Manziel, former quarterback for Texas A&M and 2012 Heisman Trophy winner and now with the NFL's Cleveland Browns, having trouble understanding the difference between a college bowl game and the new college football playoff system.

Nissan also enhanced its role with The Voice last month via a deal with Adam Levine, lead singer for Maroon 5 and a coach on the show.

In addition, Nissan is in its fourth season as a sponsor of the motorsport show, GT Academy, which airs on Spike TV, MTV2 and Hulu.

“Our approach of using fewer yet bigger moments is already paying off,” Diaz said. “Consumers are going to be hearing a lot about Nissan, and our bold new models like Murano, throughout the next few months building up to Feb. 1. We’re going big, and there’s no bigger moment than the Super Bowl.”

According to Nissan, its  sales growth to date 2014 is "more than double the automotive industry average," lead by the introductions of new models such as the Rogue, Sentra, Pathfinder and Altima. Nissan said its Leaf is "setting all-time sales records for electric vehicles."

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