Top
NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in NCAA (1)

Friday
Nov062015

Nissan Unveils 'Wide-Reaching' NCAA Pact With 100 Schools, Men's-Women's Sports

By Barry Janoff

November 6, 2015: Calling it the "widest-reaching sponsorship in the history of collegiate sports," Nissan today unveiled a four-year deal to become an official sponsor of 100 colleges and universities and a "proud supporter" of select NCAA championships.

According to Nissan, the new series of sponsorships will cover "22 men’s and women’s sports, 100 schools, thousands of student-athletes, 22 million alumni and 188 million fans" nationwide.

The deal builds on Nissan's presence as an official partner for the Heisman Trophy Trust and Infiniti’s status as an official corporate partner for NCAA Men’s Basketball.

“This is big news for Nissan, and it is great news for these amazing student-athletes in every sport who deserve recognition and support,” Jeremy Tucker, vp-marketing communications and media for Nissan North America, said in a statement. “We are celebrating the excitement of all aspects of college sports, and are delighted to honor the drive, dedication, and teamwork of student-athletes, and their fans, throughout the country.”

Nissan said it would support the alliance with marketing under its multi-platform “Go Big” strategy, which the automaker said was launched to "create significant, unforgettable marketing moments such as Nissan’s return to the Super Bowl last season and its partnership with the Heisman Trophy Trust."

Support also will include permanent Nissan signage in hundreds of stadiums and arenas for multiple sports, as well as countless media opportunities and tickets for consumer incentives, according to Nissan.

The company also said that student-athletes and fans at each university would benefit from the sponsorship, with support to include "scholarship funds, facilities upgrades (weight rooms, equipment, video boards, Wi-Fi) and tutoring programs."

Nissan is using its college alliances to tout such 2016 vehicles as the Maxima, Sentra, Altima, Rogue and Titan XD.

The Heisman House campaign, which began in 2011 in alliance with ESPN, this year includes more than a dozen former Heisman Trophy winners including Herschel Walker, Jim Plunkett, Eddie George, Charles Woodson, Marsuc Mariota, Sam Bradford, Vinny Testaverde and Robert Griffin III.

The national alliance was "negotiated throughout the summer" in conjunction with the media rights holders for each respective school, including IMG College, Learfield Sports, Outfront Media Sports, Fox Collegiate Sports Properties, JMI Sports and Sun Devil Athletics.

According to Tucker, “This program gives Nissan an unmatched and unprecedented connection to college-sports fans. It allows Nissan to share amazing moments with students, alumni and fans — at every men’s and every women’s sport. Wherever fans go to follow these student-athletes, we’ll be there.”

Nissan said the new pact would kick in this weekend during football games at Ohio State, Alabama, Texas A&M, Oregon and the University of Southern California.

On Nov. 14, activation will extend to Utah State (basketball), Syracuse (football) and Duke University (football), in addition to other sports and locations throughout the campuses.

“This is big news for Nissan, and it is great news for these amazing student-athletes in every sport who deserve recognition and support."

By the end of 2015, Nissan said its on-campus activation would encompass 27 colleges and universities, then reach all 100 schools in 2016. 

Also included is a sponsorship with the Red River Showdown between the University of Texas and University of Oklahoma.

Nissan USA's lead agency is TBWA/Chiat/Day Los Angeles.

Nissan's Infiniti is an official corporate partner with the NCAA.

NCAA corporate champions AT&T, Capital One and Coca-Cola are involved with sports and universities nationwide, including all 89 NCAA sports championships.

Nissan has also unveiled a "Diehard Fan" app, calling it the first technology that enables people to virtually paint their faces in team colors using a smartphone or tablet (iOS and select Android devices). According to the company, DieHard Fan App users "can select from thousands of game faces, representing nearly all 100 collegiate teams in Nissan’s sponsorship, to instantly 'paint' on their game face over a favorite picture or video.

“The DieHard Fan mobile app delivers on Nissan’s brand promise of innovation and excitement for everyone,” said Tucker. “This is just one way for sports fans to unleash their colors anywhere, anytime, and engage with Nissan and our college 100 sponsorship of men’s and women’s college sports programs throughout the U.S.”

Nissan Back On Heisman Trophy Road

Back to Home Page