Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan062010

Nissan The Wheel Deal In Alliance With Lance Armstrong, Team RadioShack

January 6, 2010: Even athletes who spend most of their time on two wheels sometimes need four wheels. Nissan North America said it has signed a multi-year agreement with Lance Armstrong to become the official vehicle of his Team RadioShack pro cycling team.  Financial terms were not disclosed.

The deal includes extensive sponsorship activation and the use of a variety of Nissan products during Team RadioShack's worldwide schedule, including in 2010 the Tour de France, Tour of Missouri and the Tour of California. Nissan said it views the partnership as a "way to connect with the more than 21 million cyclists in the United States and the 40 million cycling fans that attended live events around the world in 2009."

There was no word whether Armstrong would appear in marketing for Nissan. On his Twitter page, Armstrong simply tweeted, "Nissan joins us. Thanks, Nissan!!"

Team RadioShack, which was formed last year and is in its first season of competition, will begin its 2010 schedule with the Santos Tour Down Under in Adelaide, Australia from Jan. 17-24. The 2010 Tour de France will be held July 3-25.

Armstrong also has marketing deals with Nike, 24 Hour Fitness, FRS, Clear 2o, Oakley, SRAM and Anheuser-Busch's Michelob Ultra. Armstrong also is the driving force behind LiveStrong, which raises funds for and awareness of the fight against cancer. This is Armstong's second alliance with a car company as he previously had a four-year deal with Subaru valued at $12 million that ran from 2003-07.

Armstrong has won seven Tour de France events, but finished third in 2009 after coming out of a three-year retirement.

"There's a powerful alignment between cycling enthusiasts' interests and Nissan's in terms of performance, durability and sustainability, whether their favorite ride has two wheels or four," Christian Meunier, vp-marketing for Nissan North America, said in a statement. "It is a solid platform to launch many exciting products here in the United States and around the globe."

Nissan has numerous sports sponsorships, including the PGA Tour and in 2009 as an official sponsor of the 75th anniversary of the Heisman Trophy.

"We're very excited to have Nissan join as a partner of Team RadioShack. Team vehicles and new technologies play a key role in the success of any professional cycling team and we look forward to using Nissan products as we race around the world," Armstrong said in a statement. "We know that Nissan has some cutting-edge product launches on the horizon and we look forward to an excellent and winning partnership with our new Nissan friends for many years to come."

Added Meunier, "Nissan has been a proud supporter of the LiveStrong Challenge and looks forward to working together with the LiveStrong Foundation and their fight against cancer."

 

Back to Home Page