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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan062010

Nissan The Wheel Deal In Alliance With Lance Armstrong, Team RadioShack

January 6, 2010: Even athletes who spend most of their time on two wheels sometimes need four wheels. Nissan North America said it has signed a multi-year agreement with Lance Armstrong to become the official vehicle of his Team RadioShack pro cycling team.  Financial terms were not disclosed.

The deal includes extensive sponsorship activation and the use of a variety of Nissan products during Team RadioShack's worldwide schedule, including in 2010 the Tour de France, Tour of Missouri and the Tour of California. Nissan said it views the partnership as a "way to connect with the more than 21 million cyclists in the United States and the 40 million cycling fans that attended live events around the world in 2009."

There was no word whether Armstrong would appear in marketing for Nissan. On his Twitter page, Armstrong simply tweeted, "Nissan joins us. Thanks, Nissan!!"

Team RadioShack, which was formed last year and is in its first season of competition, will begin its 2010 schedule with the Santos Tour Down Under in Adelaide, Australia from Jan. 17-24. The 2010 Tour de France will be held July 3-25.

Armstrong also has marketing deals with Nike, 24 Hour Fitness, FRS, Clear 2o, Oakley, SRAM and Anheuser-Busch's Michelob Ultra. Armstrong also is the driving force behind LiveStrong, which raises funds for and awareness of the fight against cancer. This is Armstong's second alliance with a car company as he previously had a four-year deal with Subaru valued at $12 million that ran from 2003-07.

Armstrong has won seven Tour de France events, but finished third in 2009 after coming out of a three-year retirement.

"There's a powerful alignment between cycling enthusiasts' interests and Nissan's in terms of performance, durability and sustainability, whether their favorite ride has two wheels or four," Christian Meunier, vp-marketing for Nissan North America, said in a statement. "It is a solid platform to launch many exciting products here in the United States and around the globe."

Nissan has numerous sports sponsorships, including the PGA Tour and in 2009 as an official sponsor of the 75th anniversary of the Heisman Trophy.

"We're very excited to have Nissan join as a partner of Team RadioShack. Team vehicles and new technologies play a key role in the success of any professional cycling team and we look forward to using Nissan products as we race around the world," Armstrong said in a statement. "We know that Nissan has some cutting-edge product launches on the horizon and we look forward to an excellent and winning partnership with our new Nissan friends for many years to come."

Added Meunier, "Nissan has been a proud supporter of the LiveStrong Challenge and looks forward to working together with the LiveStrong Foundation and their fight against cancer."

 

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