Top
QUICK HITS

, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep302013

No Pain, All Gain: Advil Joins NHL Marketing, Trainers, Outdoor Classic

Special to NYSportsJournalism.com

September 30, 2013: Signing contracts can often be a pain in the neck and/or butt.

The NHL has signed a deal intended to relieve pain.

On the eve of the 2013-14 season, the NHL said it has inked an agreement with over-the-counter pain reliever Advil to become an official partner of the league, its trainers and its jewel events.

Under terms of the pact, Advil becomes an official partner and the official pain reliever of the NHL and the 30 NHL athletic trainers in North America for the 2013-14 season. The Pfizer Consumer Healthcare brand also becomes the official Pain Reliever of the 2014 Bridgestone NHL Winter Classic and the 2014 Coors Light NHL Stadium Series.

The alliance will also support the launch of Advil's fast-acting line, according to the brand.

Financial terms of the deal were not revealed. Advil did not indicate whether or not NHL players and/or trainers would be used in marketing efforts.

Marketing partners for the 2013-14 NHL season also include Anco, Bell, Bridgestone, Canadian Tire, Compuware, Diageo, Discover, Enterprise Rent-A-Car, Geico, Hershey's, Honda, Kimberly-Clark, Kraft, Mondelez, Las Vegas Convention & Visitors Authority, McDonald’s, MillerCoors, Molson Coors Canada, Pepsi, Reebok, Scotiabank, SiriusXM, Ticketmaster, Tim Hortons, Verizon, Visa and York.

The support the alliance, Advil will receive "significant media exposure, including prominent in-ice brand position, camera-visible dasherboards and placement at accompanying fan festivals of league tent-pole events." In addition, Advil will work with "all NHL-controlled media properties," such as NHL.com, NHL Network, NHL Social and NBC Sports Group, the NHL's U.S. national broadcast partner.

"Advil is built to be as fast as it is tough. We see the players and the League as embodying the fast-acting Advil promise of fast recovery from tough pain."

“The Advil brand has joined the NHL family at a very exciting time,” Dave Lehanski, svp-integrated sales for the NHL, said in a statement. “With the most ambitious series of big events in league history planned for this season – six outdoor games over 61 days – we are delivering unprecedented fan engagement while offering our partners more opportunities to activate than ever before.”

According to Brian Groves, U.S. CMO for Pfizer Consumer Healthcare, "The NHL deal provides a terrific platform for driving the launch of our new, fast-acting Advil line. Advil is built to be as fast as it is tough. We see the players and the League as embodying the fast-acting Advil promise of fast recovery from tough pain."

Back to Home Page