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• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz Superdome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• ESPN and the UFC have agreed to a new five-year deal that will move the entire rights package from Fox Sports to ESPN, according to ESPN.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep302013

No Pain, All Gain: Advil Joins NHL Marketing, Trainers, Outdoor Classic

Special to NYSportsJournalism.com

September 30, 2013: Signing contracts can often be a pain in the neck and/or butt.

The NHL has signed a deal intended to relieve pain.

On the eve of the 2013-14 season, the NHL said it has inked an agreement with over-the-counter pain reliever Advil to become an official partner of the league, its trainers and its jewel events.

Under terms of the pact, Advil becomes an official partner and the official pain reliever of the NHL and the 30 NHL athletic trainers in North America for the 2013-14 season. The Pfizer Consumer Healthcare brand also becomes the official Pain Reliever of the 2014 Bridgestone NHL Winter Classic and the 2014 Coors Light NHL Stadium Series.

The alliance will also support the launch of Advil's fast-acting line, according to the brand.

Financial terms of the deal were not revealed. Advil did not indicate whether or not NHL players and/or trainers would be used in marketing efforts.

Marketing partners for the 2013-14 NHL season also include Anco, Bell, Bridgestone, Canadian Tire, Compuware, Diageo, Discover, Enterprise Rent-A-Car, Geico, Hershey's, Honda, Kimberly-Clark, Kraft, Mondelez, Las Vegas Convention & Visitors Authority, McDonald’s, MillerCoors, Molson Coors Canada, Pepsi, Reebok, Scotiabank, SiriusXM, Ticketmaster, Tim Hortons, Verizon, Visa and York.

The support the alliance, Advil will receive "significant media exposure, including prominent in-ice brand position, camera-visible dasherboards and placement at accompanying fan festivals of league tent-pole events." In addition, Advil will work with "all NHL-controlled media properties," such as NHL.com, NHL Network, NHL Social and NBC Sports Group, the NHL's U.S. national broadcast partner.

"Advil is built to be as fast as it is tough. We see the players and the League as embodying the fast-acting Advil promise of fast recovery from tough pain."

“The Advil brand has joined the NHL family at a very exciting time,” Dave Lehanski, svp-integrated sales for the NHL, said in a statement. “With the most ambitious series of big events in league history planned for this season – six outdoor games over 61 days – we are delivering unprecedented fan engagement while offering our partners more opportunities to activate than ever before.”

According to Brian Groves, U.S. CMO for Pfizer Consumer Healthcare, "The NHL deal provides a terrific platform for driving the launch of our new, fast-acting Advil line. Advil is built to be as fast as it is tough. We see the players and the League as embodying the fast-acting Advil promise of fast recovery from tough pain."

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