Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Sep292015

First Global Push For North Face Urges People To Never Stop Exploring, Searching

By Barry Janoff

September 29, 2015: The North Face, long known for its outdoor and adventure sports gear, accessories and activations, this week breaks its first global campaign, "Never Stop," which seeks to inspire people to explore their world by taking on personal challenges and expanding their physical and intellectual boundaries.

The multi-platform campaign is part of The North Face's strategy to transition from being regarded by consumers as an outdoor apparel brand to an "active and lifestyle" brand.

"We are building a strategy that can drive our brand for the next five-ten years," said Todd Spaletto, president for The North Face. "For a long time there was an outdoor market and an active lifestyle market, and brands didn't cross from one to the other. But those lines have become blurred, mainly because consumers have changed. The modern outdoor market is faster, younger and more motivated, and we want to speak to them."

The anchor of the multi-media campaign, a 60-second self-titled spot, "Never Stop," breaks on YouTube and social media today, with a 30-second version hitting TV Oct. 12 on Comedy Central, ESPN, TNT and other sports programming.

The full spot debuts NBC during Sunday Night Football on Oct. 18 and will run for four consecutive Sunday nights.

The spot shows people challenging themselves and exploring different parts of the world, not just by mountain climbing, snowboarding and ocean exploration, but also by tasting new foods and visiting new places. It ends with a rallying cry from North Face: "Never Stop . . .  searching, pushing, learning, playing, moving, creating, making, climbing, finding, dreaming, jumping."

"We want people to get outside, to live a life of exploration," said Spaletto. "And we want to continue to challenge ourselves to have the best products and most authentic messages, so that when people do explore, they trust North Face to go with them."

In addition to TV, the effort includes Internet, social media, a dedicated Web site and blog and POP in North Face's more than 70 retail and outlet locations in addition to dedicated departments in such chains as Macy's, Nordstrom and Dicks Sporting Goods in the U.S. as well as locations in Canada, the U.K., Europe and Asia Pacific.

Lead agency is Mekanism, New York/San Francisco.

"Never Stop" is the brand's second major push of the year, following "I Train For," which hit this past April. That came on the heels of "Your Land," unveiled last October, which at the time was called the biggest campaign in North Face's history.

According to Spaletto, the media spend for "Your Land" "was 50% more than anything we had previously spent" on any campaign. He said "Never Stop" tops that by another 40%.

North Face, a division of VF Corp., spent $13 million in the U.S. on media, per research firm Kantar Media, NY.

"'Your Land,' a very successful campaign for us, was about the destinations," said Spaletto, of which the spot has been viewed more than 7.4 million times on YouTube. "'Never Stop' is about people."

"Never Stop" comes as The North Face is building an its alliance with the Department of the Interior, launched in 2014, to "protect, preserve and celebrate public lands." Key to that is support of the 21st Century Conservation Service Corps, which includes a $100,000 grant that will be divided among four 21SCS leaders "who embody 'Never Stop' and who are doing extraordinary work in their communities."

It also comes as The North Face is unveiling the next generation in its Summit Series premium line of gear, including base layers, mids, jackets, and shell pants, all made exclusively for climbing. That hits in October with its own multi-media marketing campaign.

The "Never Stop" spot opens with a young girl in a museum, who slips away from her group and finds a painting of a majestic mountain covered with snow. Her vision then turns the painting into a real mountain, which leads to people involved a serious of challenging adventures: skiing, snow gliding, bridge jumping, undersea exploration, snowboarding, star-gazing and even tasting unusual foods.

Dramatic music builds until we return to the young girl, who in the next shot is older and scaling the side of a mountain, played by professional climber and The North Face athlete Paige Claassen.

Also featured in the 60-second spot are The North Face athletes Conrad Anker, Xavier de LaRue and Tom Wallisch. (See the full spot here.)

According to Tommy Means, executive creative director and founder for Mekanism, "We wanted to create a film that challenges the way people think about exploration.  So "Never Stop" opens with a rambunctious little girl running through a museum where a painting captures her imagination. The painting sparks her imagination in a series of fluid match cuts where skiers, climbers, creators and scientists push their physical and intellectual limits." 

Shot around the world, Means said that each vignette was "purposefully framed to fluidly cut to the next, giving the film a strong continuity of action. The ending finds our girl from the museum, now older and wiser, in an epic moment of perseverance."

"We used to be a brand that spoke to just the hard-core extreme explorers," said Spaletto. "We haven't forgotten them, but now we're looking at a growing pool of people who wear our products and come to our brand when they go outdoors."

Back to Home Page