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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in The North Face (1)

Tuesday
Sep292015

First Global Push For North Face Urges People To Never Stop Exploring, Searching

By Barry Janoff

September 29, 2015: The North Face, long known for its outdoor and adventure sports gear, accessories and activations, this week breaks its first global campaign, "Never Stop," which seeks to inspire people to explore their world by taking on personal challenges and expanding their physical and intellectual boundaries.

The multi-platform campaign is part of The North Face's strategy to transition from being regarded by consumers as an outdoor apparel brand to an "active and lifestyle" brand.

"We are building a strategy that can drive our brand for the next five-ten years," said Todd Spaletto, president for The North Face. "For a long time there was an outdoor market and an active lifestyle market, and brands didn't cross from one to the other. But those lines have become blurred, mainly because consumers have changed. The modern outdoor market is faster, younger and more motivated, and we want to speak to them."

The anchor of the multi-media campaign, a 60-second self-titled spot, "Never Stop," breaks on YouTube and social media today, with a 30-second version hitting TV Oct. 12 on Comedy Central, ESPN, TNT and other sports programming.

The full spot debuts NBC during Sunday Night Football on Oct. 18 and will run for four consecutive Sunday nights.

The spot shows people challenging themselves and exploring different parts of the world, not just by mountain climbing, snowboarding and ocean exploration, but also by tasting new foods and visiting new places. It ends with a rallying cry from North Face: "Never Stop . . .  searching, pushing, learning, playing, moving, creating, making, climbing, finding, dreaming, jumping."

"We want people to get outside, to live a life of exploration," said Spaletto. "And we want to continue to challenge ourselves to have the best products and most authentic messages, so that when people do explore, they trust North Face to go with them."

In addition to TV, the effort includes Internet, social media, a dedicated Web site and blog and POP in North Face's more than 70 retail and outlet locations in addition to dedicated departments in such chains as Macy's, Nordstrom and Dicks Sporting Goods in the U.S. as well as locations in Canada, the U.K., Europe and Asia Pacific.

Lead agency is Mekanism, New York/San Francisco.

"Never Stop" is the brand's second major push of the year, following "I Train For," which hit this past April. That came on the heels of "Your Land," unveiled last October, which at the time was called the biggest campaign in North Face's history.

According to Spaletto, the media spend for "Your Land" "was 50% more than anything we had previously spent" on any campaign. He said "Never Stop" tops that by another 40%.

North Face, a division of VF Corp., spent $13 million in the U.S. on media, per research firm Kantar Media, NY.

"'Your Land,' a very successful campaign for us, was about the destinations," said Spaletto, of which the spot has been viewed more than 7.4 million times on YouTube. "'Never Stop' is about people."

"Never Stop" comes as The North Face is building an its alliance with the Department of the Interior, launched in 2014, to "protect, preserve and celebrate public lands." Key to that is support of the 21st Century Conservation Service Corps, which includes a $100,000 grant that will be divided among four 21SCS leaders "who embody 'Never Stop' and who are doing extraordinary work in their communities."

It also comes as The North Face is unveiling the next generation in its Summit Series premium line of gear, including base layers, mids, jackets, and shell pants, all made exclusively for climbing. That hits in October with its own multi-media marketing campaign.

The "Never Stop" spot opens with a young girl in a museum, who slips away from her group and finds a painting of a majestic mountain covered with snow. Her vision then turns the painting into a real mountain, which leads to people involved a serious of challenging adventures: skiing, snow gliding, bridge jumping, undersea exploration, snowboarding, star-gazing and even tasting unusual foods.

Dramatic music builds until we return to the young girl, who in the next shot is older and scaling the side of a mountain, played by professional climber and The North Face athlete Paige Claassen.

Also featured in the 60-second spot are The North Face athletes Conrad Anker, Xavier de LaRue and Tom Wallisch. (See the full spot here.)

According to Tommy Means, executive creative director and founder for Mekanism, "We wanted to create a film that challenges the way people think about exploration.  So "Never Stop" opens with a rambunctious little girl running through a museum where a painting captures her imagination. The painting sparks her imagination in a series of fluid match cuts where skiers, climbers, creators and scientists push their physical and intellectual limits." 

Shot around the world, Means said that each vignette was "purposefully framed to fluidly cut to the next, giving the film a strong continuity of action. The ending finds our girl from the museum, now older and wiser, in an epic moment of perseverance."

"We used to be a brand that spoke to just the hard-core extreme explorers," said Spaletto. "We haven't forgotten them, but now we're looking at a growing pool of people who wear our products and come to our brand when they go outdoors."

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