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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Oct162016

The North Face Celebrates Madness, Dedication In 50th Anniversary Campaign

By Barry Janoff

October 16, 2016: In 1966, The North Face was founded in San Francisco by Douglas and Susie Tompkins to sell gear to people who were mad about wilderness exploration and other adventures that challenged the mind and body.

Now, The North Face is launching "Question Madness," a global multi-media effort to help celebrate its 50th anniversary.

Along with an anchor 60-second spot, Internet, social media and OOH, a series of digital shorts features the exploits of athletes who represent the company.

In addition, The North Face has opened a flagship store on Fifth Avenue in New York and an Urban Exploration Concept destination in San Francisco.

"The campaign and flagship store are the next evolution in The North Face’s rise as a global market leader from humble beginnings as a single storefront in San Francisco in 1966," according to the company.

"Over those five decades, the brand’s commitment to exploration — from the peaks of the Himalayas to the sidewalks of Manhattan — has remained unchanged, and continues to drive the brand’s work across retail, advertising and customer engagement."

The 60-second spot, "Question Madenss," features shots of people engaged in such extreme sports as mountain climbing, scaling the slides of rock and ice cliffs, trekking through wilderness and over rugged isolated trails, skiing off mountain tops, hang gliding and marathon running; all of them seen enduring cold, heat, pain and loneliness, but in the end expressing joy for meeting their personal challenge.

It is played out to “Miles From Nowhere” by Yusuf Islam (Cat Stevens).

"This campaign comes at a time in our brand’s history when exploration — of all kinds — matters more than ever," Todd Spaletto, president for The North Face, said in a statement.

"As a society, we are questioning traditions, systems and institutions. What was considered beyond the norm yesterday, even impossible, is commonplace today. We rally behind and celebrate those who have the courage to take on the unknown and define success in their own way," said Spaletto.

The campaign extends the boundaries of endurance and personal challenge seen in last year’s The North Face global effort, “Never Stop.”

Lead agency is Sid Lee, New York.

According to Stacy Peralta, a skateboarder, surfer, filmmaker and director of the campaign’s digital shorts, "The fine line between progress and madness is something athletes cross and re-cross daily. I’ve spent time around athletes and in my opinion they’re really misunderstood.

"The rest of us assume it’s madness, but what they’re chasing isn’t a tangible reward — it’s greater than that,” said Peralta, whose work also includes the internationally renowned Dogtown and Z-Boys. "It’s about using every single fiber of your being to pull something off, and when you finally get there, it’s unbelievably liberating. When everything else is stripped away, and it’s just you and the moment – that’s the greatest feeling on earth."

Among The North Face athletes in the "Question Madness" campaign are Xavier De La Rue, Emily Harrington, Alex Honnold, Angel Collinson, Renan Ozturk and others who have been part of the brand’s history.

Collins ("Crazy or Calculated"), Ozturk ("Obsessed or Devoted") and Honnold are also among the athletes whose personal stories are brought to life in The North Face’s digital series.

Consumers are being invited to share stories of "how they are pushing their own boundaries in the pursuit of exploration" on social channels using #QuestionMadness.

The campaign will be distributed globally through the fourth quarter in more than 16 markets, including the U.S. U.K., Germany, France, China, Hong Kong, Australia and New Zealand.

The anchor spot opens with a voiceover that says, "It is weird how many people question your motivation, question your sanity."

Text follows: "What is madness? Devoted/obsessed. Crazy/calculated. Pain/perspective. Freaks/pioneers. Madness/progress." The spot ends with: "The North Face. 50 Years. #Question Madness. Never Stop Exploring."

"Miles From Nowhere" includes the lyrics, “Miles from nowhere/I guess I'll take my time/Oh yeah, to reach there.
 Look up at the mountain/I have to climb/Oh yeah, to reach there.
 Miles from nowhere/Not a soul in sight/Oh yeah, but it's alright.”

The store in New York offers consumers an "immersive brand experience including an interactive climbing wall, community seating and a custom embroidery service," according to The North Face.

It will also feature custom product exclusive to the location, including a limited-edition Original Daypack collection; a collaboration with lifestyle brand New Era; and on-site product customization featuring vintage and new collectible patches in partnership with Lot, Stock and Barrel.

The Nroth Face Urban Exploration Concept store in San Francisco, which also will be a store-within-a-store in New York, is stocked with apparel and footwear from the brand’s premium streetwear collections.

The North Face is a division of VF Outdoor, Inc.

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