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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar062013

Northwestern Ensures Ad Exposure For Second March Madness Tournament

Special to NYSportsJournalism.com

March 6, 2013: Last year, Northwestern Mutual became an official marketing partner of the NCAA and began its journey into March Madness.

Now, Northwestern said it would be "ramping up its advertising presence [via] a robust marketing program" to activate around the 2013 NCAA Men's and Women's Division I basketball tournaments.

Among its plans, the Milwaukee-based insurance firm said it would serve as presenting sponsor for a number of key events supporting the 75th celebration of March Madness; increase it advertising on tournament broadcast partners CBS, TNT, TBS and TruTV; extend its presence to the Internet and mobile advertising on NCAA March Madness Live; and sponsor a number of events during Final Four weekend in Atlanta to benefit the Coaches vs. Cancer program.

In addition, Northwestern Mutual said it would be the presenting sponsor of the First Four games, as it did last year, which will air on truTV March 19-20 from the University of Dayton arena; and would also be the halftime sponsor for the entire NCAA Div. I women's basketball tournament.

"We're excited to increase our brand presence around this season's March Madness," Conrad York, vp-marketing for Northwestern Mutual, said in a statement. "We've renewed some strategies that were successful last year, while also adding a number of new activities, all with the goals of continuing to build our brand's awareness and provide sports fans opportunities and events that they can be excited about in the spirit of the game."

New this year, the company is the presenting sponsor of two 75th celebration programs on CBS and has co-branded "75 Years of NCAA March Madness" vignettes that pay tribute to the great memories around the sport.

On April 5, Northwestern Mutual will be the title sponsor for the 2013 American Cancer Society Coaches' Huddle, a fundraising event in Atlanta scheduled to include several NCAA men's basketball coaches. The next day, the Northwestern Mutual Road to the Final Four 5K will take place on the streets of Atlanta, with the finish line outside the Georgia Dome, where the semi-final games will be played later that day. The NCAA title game will be played there two days later.

Northwestern Mutual will also be presenting sponsor for the 4Kay run in New Orleans, where the NCAA Div. I women's Final Four will take place. Proceeds from the Coaches' Huddle and the Final Four 5K will help fund pediatric cancer research and other American Cancer Society initiatives.

Northwestern Mutual will also garner March Madness attention as the exclusive advertiser for a special Sports Illustrated issue devoted to the 75th celebration of the NCAA tournament. The firm has a full-page ad on the back cover, a three-page spread after the front cover and several multi-page ads inside.

"We've renewed some strategies that were successful last year while adding new activities, all with the goal of continuing to build our brand's awareness."

Among the marketers that had advertising spend during the 2012 NCAA Div. I men's tournament, the automobile category led with $205.8 million (headed by GM, Infiniti and Mercedes), followed by financial services ($115.7 million), telecom ($87.6 million), restaurants ($86.8 million, led by Pizza Hut, Dominos, Applebee's and Subway) and insurance ($82.4 million, with State Farm and Allstate as the top spenders), according to a new study from marketing and research firm Kantar Media, NY.

In 2012, some 80-85 companies advertised during March Madness, with the top ten accounting for $362.3 million, led by General Motors ($80.3 million), per Kantar Media.

Northwestern Mutual unveiled its corporate partnership with the NCAA in January 2012, including exclusivity in the life insurance, wealth management and retirement planning service categories.

NCAA marketing partners also include AT&T, Capital One, Coca-Cola, Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, Lowe's Nabisco, Reese's, Unilever and UPS.

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