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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr262018

Notre Dame Signs 12-Year Deal With Agencies To Boost Brand, Marketing, Media

NYSJ Sports-Entertainment Business News Service

April 26, 2018: Notre Dame, which has one of the most recognized education and athletic programs in the world, plans to take the value of its brand to the next level.

The University of Notre Dame athletics department has signed 12-year deals with hospitality firm Legends and JMI Sports to work together to oversee Notre Dame's sales, marketing, hospitality, media rights and branding services on a local and national level.

"We believe this partnership recognizes the value of the Notre Dame brand and offers enough creativity and innovation to return significant revenue opportunities for all parties to the agreement,” Jack Swarbrick, Notre Dame vp, said in a statement.

“We expect that resulting new initiatives will provide corporate sponsors and Notre Dame fans new, engaging and entertaining ways to connect with our University and its athletic program."

With these alliances, Notre Dame said it is “determined to become an innovative leader in the packaging and presentation of its game-day hospitality experience, multi-media rights, corporate sponsorship plans and national radio broadcasts.

Notre Dame said that, through this 12-year agreement, it would “seek to create and implement unique programs and partnerships with an elite group of companies and brands — delivering unprecedented levels of engagement, first-class hospitality experiences and recognition, while also preserving traditions Notre Dame holds dear.”

Financial terms of the pacts were not shared.

The new alliance includes Notre Dame's national football radio rights, which previously had been a stand-alone agreement with the Mutual Broadcasting System, Westwood One and most recently with ISP and then IMG College.

Notre Dame previously had been handling much of its athletic corporate sponsorships and marketing rights through Notre Dame Sports Properties, created in 2003.

The University of Notre Dame sponsors 26 varsity athletics programs (13 men's, 13 women's), dating back to 1887.

Notre Dame student-athletes in 2017 recorded the highest NCAA graduation success rate figure (98) among all Football Bowl Subdivision institutions, according to the University.

JMI Sports is a full-service collegiate marketing firm whose roster includes Clemson, Kentucky, Georgia (with IMG College) as well as the Ivy League, Pennsylvania and Columbia University.

Legends, founded by the New York Yankees and Dallas Cowboys, has worked with Notre Dame since 2013.

Its client roster also includes the NFL, Yankee Stadium, AT&T Stadium, nearly 40 Live Nation venues, FC Barcelona, Atletico Madrid, Twickenham Stadium, the Wimbledon Tennis Championships, Oakland Raiders, Los Angeles Angels, Los Angeles Rams, Los Angeles Chargers and Atlanta Falcons.

"As we embarked upon this task of finding the best strategic fit for Notre Dame (18 months ago), we made it clear that we were seeking partners who understood the unique opportunities offered by the Notre Dame brand,"  said Swarbrick.

"Both Legends and JMI Sports not only demonstrated superior appreciations of our culture and our mission, but also their willingness to creatively pursue features that are 100% Notre Dame-centric.”

"Notre Dame approached its analysis with the clear objective of creating an outcome that will maximize the opportunities for its unique brand," JMI Sports CEO Erik Judson said in a statement.

"This partnership recognizes the value of the Notre Dame brand and offers enough creativity and innovation to return significant revenue opportunities for all parties."

"In developing our solution to meet those very high expectations, we believe the combined value proposition offered by a JMI Sports/Legends partnership will exceed those expectations. This partnership will provide extraordinary financial upside while at the same time allowing Notre Dame to maintain control of the most influential and revered brand in college sports,” said Judson.

According to Swarbrick, “"The future of college athletics requires vision and innovation — and that's what we've found in this partnership with Legends and JMI Sports. Their approach to serving an elite group of universities falls right in line with our expectations of a partner.

“Each company has unique and specific strengths to offer, so we asked them to combine those strengths to create something transformational for Notre Dame.”

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