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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May142014

Northwestern Mutual Boosts Sports Portfolio, Stops To Smell The Rose Bowl 

Special to NYSportsJournalism.com

May 14, 2014: Northwestern Mutual has expanded its reach in college sports by becoming the presenting sponsor of the Rose Bowl game.

The pact begins with the Jan. 1, 2015 game and runs through 2020. Financial terms were not released.

The alliance is part of what was called "an expansive partnership" with ESPN, which has an exclusive broadcast deal with the NCAA for the Rose Bowl, a vast array of college football Bowl games and the majority of the BCS playoff and national championship games through 2025.

Northwestern Mutual's deal also includes positioning across ESPN's coverage of 23 college sports championships.

The insurance company replaces electronics company Vizio, which had been title sponsor since the 2011 Rose Bowl Game, and was also title sponsor of the BCS National Championship Game, played in the Rose Bowl this past January.

Northwestern Mutual has been an NCAA Corporate Partner since 2012 in a deal that currently runs through Aug. 31, 2020.

"As a company that has helped Americans achieve financial security for nearly 160 years, we have enormous respect for the [Rose Bowl] game's historic place in college sports," John Schlifske, chairman and CEO for Northwestern Mutual, said in a statement. "This sponsorship is a natural fit for our company, because many of our clients and prospects follow college sports and many of Northwestern Mutual's top financial representatives are former NCAA student-athletes."

"As a company that has helped Americans achieve financial security for nearly 160 years, we have enormous respect for the Rose Bowl's historic place in college sports."

Northwestern Mutual will have ad inventory throughout the Rose Bowl Game telecast, each of the other "New Year's Six" Bowls and the CFB National Championship, according to ESPN.

The larger deal with ESPN includes on-air presenting sponsorship of 20 men's and women's NCAA championships, where Northwestern Mutual will have exclusivity in the life insurance, retirement planning, wealth management, financial planning and mutual fund categories.

In addition, the company will have a "strong advertising presence across ESPN's leading digital properties," including mobile and Watch ESPN, as well as exposure throughout ESPN's year round college football content.

According to Rich Chinen, 2015 Tournament of Roses president. "As two organizations with deep longevity and strong commitment to the public, the Tournament of Roses Assn. welcomes the opportunity to enhance the strength and tradition of 'The Granddaddy of Them All' as one of the top collegiate events of the year with such a great organization as Northwestern Mutual."

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