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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Thursday
Feb252010

New York Knicks Team With Twitter Co-Founder Jack Dorsey To Tweet Fans

February 25, 2010: With everyone from the NFL to the NBA to the IOC to MLB's Chicago White Sox enforcing policies regarding the use of Twitter, the NBA's New York Knicks are going in a different direction. The team said it would host  the “2010 @thenyknicks Tweet Up,” have even signed a presenting sponsor - @DiscountTire - and will include a panel discussion led by the man who has changed tweeting from an obscure form of messaging to a staple of everyday life -  Jack Dorsey, creator, co-founder and chairman of Twitter.

The event will be held on Feb. 27 prior to the Knicks home game against the Memphis Grizzlies at Madison Square Garden. According to the team, this is the Knicks' "first Tweet Up event for fans, and the first sports industry Tweet Up event to feature an interactive panel of social media experts."

In addition to Dorsey, the panel will feature Peter Robert Casey, vp-marketing for NBA Team Chemist; Jim DeLorenzo, vp for Octagon Digital and the creator of Twackle.com; and Amy Martin, founder of Digital Royalty. The panel discussion regarding social media, the use of Twitter and other related topics will be streamed live on UStream. (Fans can tweet questions for the panelists using hash tag #NYKTweetup during the panel.)

Tickets for the “2010 @thenyknicks Tweet Up” ($40) include admission to the pregame panel discussion, access to the Knicks and Grizzlies pregame warm-ups, a game ticket in the specially designated “Tweep Zone”, official “Declare Your Following” Knicks Tweet Up T-shirt and post-game meet and greet with Knicks forward Wilson Chandler. Throughout the Knicks-Grizzlies game fans in-arena will be able to tweet comments to the center-hung scoreboard GardenVision.

The event comes as the NBA and other leagues are paying strict attention to tweats from players, coaches and managers. Chicago White Sox manager Ozzie Gullen this week drew the ire of team officials for launching an official Twitter account.
 
“We are excited to be hosting this groundbreaking event, bringing together Knicks fans and leaders of the social media industry,” Howard Jacobs, svp-marketing and ticket sales for MSG Sports, said in a statement. “The Knicks Tweet Up is an opportunity for fans to gain behind the scenes access to the team combined with unique interaction with some of the individuals that are shaping the social media landscape.”

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