Top 20-Something Marketing Story Of 2015 Will Be:
pollcode.com free polls

Entries in Jack Dorsey (1)


New York Knicks Team With Twitter Co-Founder Jack Dorsey To Tweet Fans

February 25, 2010: With everyone from the NFL to the NBA to the IOC to MLB's Chicago White Sox enforcing policies regarding the use of Twitter, the NBA's New York Knicks are going in a different direction. The team said it would host  the “2010 @thenyknicks Tweet Up,” have even signed a presenting sponsor - @DiscountTire - and will include a panel discussion led by the man who has changed tweeting from an obscure form of messaging to a staple of everyday life -  Jack Dorsey, creator, co-founder and chairman of Twitter.

The event will be held on Feb. 27 prior to the Knicks home game against the Memphis Grizzlies at Madison Square Garden. According to the team, this is the Knicks' "first Tweet Up event for fans, and the first sports industry Tweet Up event to feature an interactive panel of social media experts."

In addition to Dorsey, the panel will feature Peter Robert Casey, vp-marketing for NBA Team Chemist; Jim DeLorenzo, vp for Octagon Digital and the creator of Twackle.com; and Amy Martin, founder of Digital Royalty. The panel discussion regarding social media, the use of Twitter and other related topics will be streamed live on UStream. (Fans can tweet questions for the panelists using hash tag #NYKTweetup during the panel.)

Tickets for the “2010 @thenyknicks Tweet Up” ($40) include admission to the pregame panel discussion, access to the Knicks and Grizzlies pregame warm-ups, a game ticket in the specially designated “Tweep Zone”, official “Declare Your Following” Knicks Tweet Up T-shirt and post-game meet and greet with Knicks forward Wilson Chandler. Throughout the Knicks-Grizzlies game fans in-arena will be able to tweet comments to the center-hung scoreboard GardenVision.

The event comes as the NBA and other leagues are paying strict attention to tweats from players, coaches and managers. Chicago White Sox manager Ozzie Gullen this week drew the ire of team officials for launching an official Twitter account.
“We are excited to be hosting this groundbreaking event, bringing together Knicks fans and leaders of the social media industry,” Howard Jacobs, svp-marketing and ticket sales for MSG Sports, said in a statement. “The Knicks Tweet Up is an opportunity for fans to gain behind the scenes access to the team combined with unique interaction with some of the individuals that are shaping the social media landscape.”

Back to Home Page