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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Nov052016

New York’s New Coliseum Signs Naming Rights, Marketers, Celebs To Arena Reboot

By Barry Janoff

November 5, 2016: Nassau Veterans Memorial Coliseum on Long Island, NY, which was home to the NHL’s Islanders for 43 years and the ABA/NBA’s Nets for five, has been undergoing a $260 million renovation since August 2015, but is almost ready for its grand re-opening.

The debut will come with a plethora of new marketing deals and sponsorship alliances, led by marquee partner New York Community Bank, which has signed a multi-year naming rights pact that changes the venue’s official name to The New Coliseum Presented by New York Community Bank.

The deal also includes naming rights to a 77-acre plaza attached to the arena that will include shops, restaurants, a movie theater and a nightclub, which will be called "NYCB Live."

The Long Island Nets, a first-year team in the NBA's Developmental League, are scheduled to play in The New Coliseum beginning with the 2017-18 D-League season. The team this season plays in Barclays Center in Brooklyn, also home to the Nets.

Under new alliances, the venue’s initial four founding partners are Tri-State Ford (the official automobile of The New Coliseum and the Long Island Nets), JetBlue (the official airline of The New Coliseum), Long Island University-Post and TicketMaster.

National Grid has signed on as the official energy partner for The New Coliseum.

Hospital for Special Surgery signed a pact to become the official Hospital and Medical Director of the Long Island Nets.

Other corporate alliances include First Data, Geico, Long Island Marriott, Palm Bay Wine, P.C. Richard & Son, PepsiCo, Petro and Winter Bros. Waste Systems.

Levy Restaurants will oversee concessions and restaurants.

Marketing partners and sponsors will activate behind their alliances, including platforms in and around The New Coliseum.

Among them, JetBlue will be presenting sponsor for Long Island Show, the concert and major event programming franchise of The New Coliseum; Ford will be presenting sponsor of a Ford Parking Lot section and will display new vehicles on-site; and the main entrance and ticket box offices will be presented by TicketMaster.     

Financial terms of the deals, including the New York Community Bank naming rights pact, were not disclosed.

The New Coliseum Presented by New York Community Bank is scheduled to reopen April 5, 2017, with a concert by Billy Joel. Joel also played the final event before the venue was closed for renovation on Aug. 5, 2015.

Nassau Coliseum opened in 1972.

Events already booked for the new site include Ringling Bros. and Barnum & Bailey Circus Xtreme, The Weekend and Roger Waters of Pink Floyd fame.

The renovation and marketing, sales and programming deals are being handled under the auspices of Brooklyn Sports & Entertainment, which also oversees similar duties for Barclays Center and manages and controls the NBA's Brooklyn Nets, its Long Island Nets Development League team and the business operations of the NHL's New York Islanders.

The Islanders, which moved to Barclays Center for the 2015-16 NHL season, are scheduled to play some games in their former venue, where the franchise won four consecutive Stanley Cup titles (1979-1983).

Although the rebuilt arena will have only 13,000 seats for hockey, there has been talk that Islanders’ ownership might move the team back to Long Island when the currently lease in Barclays Center expires in 2019.

"By bringing together top notch financial services and world-class entertainment, NYCB is taking a leadership role ensuring Long Island becomes an even greater place to live, work and play," Andrew Kaplan, evp-retail products and services for New York Community Bank, said in a statement.

"For a long time we have enthusiastically supported our veterans, and NYCB is especially proud that this partnership provides a lasting tribute to Long Islanders who have served our country," said Kaplan.

According to Jamie Perry, vp-marketing for JetBlue, "As New York's hometown airline, we are excited to extend our partnership with Brooklyn Sports and Entertainment. Fun is one of our core values at JetBlue, and as a Founding Partner of The New Coliseum we will help bring quality concerts and entertainment back to Long Island.

"Through our dedicated activation space we will also bring the award-winning JetBlue brand experience to life for guests at The New Coliseum," said Perry.

After renovation, the arena will also have 13,500 seats for basketball and 14,500 for concert configurations (with the ability to flex up). The bowl will have a theater seating option for 4,000 guests.

Among those who played in the old Nassau Coliseum were Led Zeppelin, Elvis Presley, Pink Floyd, Queen, David Bowie, Metallica, Supertramp and Madonna.

ARTIST"S RENDERING COURTESY BROOKLYN SPORTS & ENTERTAINMENT

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