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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Oct312018

J-E-T-S Take The Lead . . . In NFL Gaming Deal, Marketing With MGM Resorts

By Barry Janoff

October 31, 2018: The New York Jets have held a lead at the end of games only three times through the first half of the NFL season.

But the Jets are taking the lead in one area.

Calling it a “first-of-its-kind” partnership, the team has signed a multi-year deal naming MGM Resorts International the official gaming partner of the Jets.

According to the Jets, the alliance “marks the most comprehensive and integrated gaming partnership in the NFL to date, promoting the global entertainment company's best in class casino resorts as well as Play MGM's online gaming platforms and mobile apps to millions of fans.”

The Jets are the third NFL team with an official sports betting-related deal.

In September, the Dallas Cowboys became the first NFL team with a casino deal, signing a multi-year pact naming WinStar World Casino and Resort as the official casino of the team.

On Oct. 19, Horseshoe Casino Baltimore, a joint venture of Caesars Entertainment and JACK Entertainment, signed an official partnership with the Baltimore Ravens.

Earlier this week, the NHL has signed a multi-year pact naming MGM Resorts International as the first official sports betting partner of the league.

In July, the NBA signed a deal naming MGM Resorts International as the official casino partner for the NBA and the WNBA.

"We are proud to partner with an iconic brand like MGM Resorts and its renowned properties to bring a world-class gaming and entertainment experience to our fans," Jets president Neil Glat said via the team.

"This unique partnership also enables us to further engage our fans in the mobile and digital world."

The team said that a full integrated mix of Jets marketing assets would help promote MGM Resorts to people, including signage in MetLife Stadium, ads on Jets TV shows and game day radio broadcasts and social and digital sponsorship.

MGM Resorts said it would also provide a wide range of hospitality for Jets season ticket holders and Jets Rewards members, including premium entertainment experiences and luxury hotel rooms at its Borgata property in Atlantic City, and other MGM Resorts properties in the U.S.

In addition to its designation as the official gaming partner of the Jets, MGM Resorts will sponsor and receive access to the Jets 360 Production Studio at Atlantic Health Jets Training Center.

The Play MGM Studio will be the year-round multi-media home for Jets content across Jets 360 TV, digital, and social platforms.

The deal also gives people access to an enhanced mobile play-along predictive game "I Called It presented by Play MGM."

The platform will now include pre-play options, upgraded in-play features, expanded prizing and “deeper leaderboards featuring Jets fans.”

"We look forward to working with the Jets to innovate gaming, increase our customer base through cross-marketing opportunities."

"I Called It" is free to play and is available in the official New York Jets App during both home and away Jets games.

According to Jim Murren, MGM Resorts chairman and CEO, "We look forward to working with the Jets to innovate gaming, increase our customer base through cross-marketing opportunities and provide NFL fans with a one-of-a-kind entertainment experience."

A new report from American Gaming Assn. indicates that the NFL, MLB, NBA and NHL could realize a combined $4.2 billion annually not just from legal, regulated sports betting, but from such related platforms as increased consumption of the leagues' products, revenue as a result of spending by betting operators and data providers, advertising, sponsorship revenue and data.

According to the AGA report, greater fan engagement and viewership could boost the NFL's total annual revenue from media rights, sponsorships, merchandise and ticket sales by 13.4%, producing $1.75 billion in new revenue from increased consumption of the league's products.

Legal sports betting could help the NFL generate an additional $573 million in revenue as a result of spending by betting operators and data providers.

The AGA study projects that gaming operators may spend $451 million on advertising, which will directly increase the league's rights fees by the same amount. An additional $92 million in sponsorship revenue and $30 million in data is also projected for the league and its teams.

Sure Bet: Dallas Cowboys Become First NFL Team To Sign Casino Partnership

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