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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct312013

NY Marathon Marketers, Organizers Come Back Strong A Year After Hurricane Sandy

Special to NYSportsJournalism.com

October 31, 2013: One year ago, Hurricane Sandy devastated lives and caused hundreds of millions in dollars in damage in a way that continues to have impact.

One of the victims was the 2012 ING New York City Marathon, which was cancelled.

This past March, the companion Boston Marathon also took a devastating hit when two men exploded bombs at the finish line that killed three people and injured more than 200.

Now, New York Road Runners and its marketing partners have hit the ground running for a series of activations leading to the 2013 ING New York City Marathon on Nov. 3.

This year's event also marks the end of the alliance between ING and the Marathon, with Tata Consultancy Services (TCS) taking over as title sponsor in 2014 under an eight-year deal.

Concurrently, it marks the first national broadcast of the race on ESPN.

Also for the first time, United Airlines will be the presenting sponsor of the Marathon Opening Ceremonies.

Among the marketing partners leading the way prior to and on race day are ASICS America, Foot Locker, United Airlines, Nissan, Dunkin’ Donuts, Dove Men+Care, PowerBar, Gatorade, Poland Spring, TCS, Coors Light, Timex and Tiffany.

The ING New York City Marathon will be presented live on ESPN2 and ESPN Deportes+. For those who have video subscriptions with affiliated providers, the race will also be available via WatchESPN.

The 2013 ING New York City Marathon Mobile App Powered by Tata Consultancy Services will allow spectators to track up to ten runners, view results and locate marathon information.  The free app is available at the iTunes App Store and Google Play Store.

On the Run, NYRR’s behind-the-scenes Web cast takes viewers inside the ING New York City Marathon. It will air now through Saturday and then Monday following the race. 

According to John Gassner, vp-business development and strategic partnerships for New York Road Runners, “We are excited to have such an incredible group of partners play an integral role in this year’s Marathon experience. Their commitment to our sport and community, along with their creative approach to engaging everyone from runners to spectators to online fans, will make the 2013 Marathon experience one of the best ever both in New York and on the global stage.”

TCS Takes The Lead For NYC Marathon

John McEnroe Makes Scents For Dove Men+Care, NYC Marathon

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