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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb272009

Reinventing The Sports Marketing Media Wheel

By Jason Fell FolioMag.com


Feb. 27, 2009: Barry Janoff, who served as executive editor and sports editor at Nielsen’s Brandweek magazine since 2001, was laid off last month as part of a consolidation of the editorial staffs across Brandweek, Adweek and Mediaweek. Since then, Janoff has been working full time on www.NYSportsJournalism.com, a daily sports marketing Web site he launched in mid-January. “I wanted to oversee a daily sports publication, which translates very well to the Web because costs are lower and potential audience reach is much greater than trying to run a daily print entity, especially given the current economy,” Janoff told FOLIO. The site, Janoff said, competes directly with other sports news sites like SportsBusinessDaily.com and CNBC.com’s Sports Biz with Darren Rovell. So far, he said, traffic is approaching the “five-digit range,” driven in part by e-newsletters which he sends two to three times per week. “People who used to read my weekly sports column in Brandweek now go to NYSportsJournalism.com,” Janoff said. “I’m in the process of moving the content to a more extensive host system that can support a lot of active advertising.” Janoff has ambitious plans for the “SportsJournalism” brand which, right now, he operates and produces on his own. If he’s able to effectively monetize the site after swapping hosts, Janoff hopes to hire writers and expand beyond New York into Boston, Chicago, Los Angeles and San Francisco. “My plan is to get the New York site well established and then build and launch the other sites, so I purchased the URLs to protect them,” Janoff said. “Writers I know in the respective cities have asked to work on the sites, but I want to be able to pay them to do so. “ESPN is just now opening a Chicago-based Web site and they’ve been around a long time,” he added. “I see the online SportsJournalism.com network building faster than that.” Back to Home Page