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Bahamas Red Cross donation site. #HelpUsHelp

• Michael Jordan has sold minority stake ownerships in the NBA’s Charlotte Hornets to two investment brokers but will remain majority owner for the team: Gabe Plotkin, founder and chief investment officer for Melvin Capital, and Daniel Sundheim, founder and chief investment officer for D1 Capital, have joined the Hornets as partners, pending NBA approval. Financial terms were not disclosed.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver .

On both nights, Superstars from Raw and SmackDown will appear along with personalities from Fox and NBCUniversal programming who will announce select picks from each brand.

The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• Ricky Rubio was named Tissot MVP of the FIBA World Cup after leading Spain to the 2019 championship.

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Sep072019

Abbott’s Pedialyte ‘Evangelized’ With OBJ As Sports Drink For Athletes, Adults

By Barry Janoff

September 6, 2019: The rebranding and marketing teams at Abbott Laboratories are at it again.

For much of its history, Ensure was closely associated as mainly being a nutritional supplement for the elderly "to keep them healthy and energetic."

But years ago, Abbott reimagined the product, and it is now pitched to adults of all ages as, “Ensure Drinks: To give your body the nutrients it needs. Great taste. Balanced nutrition. Always be you.”

Abbott is now reconfiguring its Pedialyte product, which for more than 50 years was prioritized to “promote rehydration and electrolyte replacement in ill children.”

What is Pedialyte today?

Still sold in the “baby aisle” but now being pitched as an alternative to sports drinks for athletes who rely on it for advanced rehydration.

To make that point clear, Abbott has signed NFL All-Pro Odell Beckham Jr., to serve as a creative director and ambassador for Pedialyte.

"The secret's out that Pedialyte is evangelized by athletes in locker rooms nationwide as a great option for advanced rehydration,” said Chris Calamari, vp and GM-Pediatric Nutrition for Abbott, via the company.

But not just athletes: Abbott said that adult usage accounts for more than 50% of overall sales.

“Dehydration can be caused by exercise, food poisoning, heat, travel or whatever life throws at you," said Abbott.

“Pedialyte is the “No. 1 doctor- and pharmacist- recommended brand for rehydration, with an optimal balance of electrolytes and glucose to feel better fast.

“While rehydration relief during illness is still the most frequent reason adults use Pedialyte, the next highest usage is during sports and fitness, attracting high-performing professionals like Beckham and everyday athletes alike," according to Abbott.

The wide receiver for the Cleveland Browns will contribute to marketing, content and product development, said the alliance was organic.

"I learned about Pedialyte from my mom," Beckham said via the brand.

“And since then I've been turning to it not just when I am training or playing, but also when I'm traveling, whenever I need it — because it works. Now, I'm excited to tell my fans all about it."

In addition, Abbott has made the product consumer-friendly.

Flavors include Berry Frost, Strawberry Freeze, Iced Grape, Chilled Cherry Pomegranate and Kiwi Berry Mist.

Pedialyte can be found — again stressed as being “in the baby aisle’ — in ready-to-drink bottles, powder packs and freezer pops in a number of flavors and varieties, including AdvancedCare Plus, with 33% more electrolytes.

According to Calamari, ”And working with OBJ to share that message was a natural choice for our brand. He's a huge fan of the product, crediting its use to help him in his quest for optimum performance.

"We're excited for OBJ to bring his creativity and entrepreneurial spirit to the Pedialyte brand."

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