Special to NYSportsJournalism.com
November 9, 2015: There is no doubt that Ronda Rousey is a monster in the UFC octagon.
Now she officially is a monster on Madison Avenue.
UFC undefeated bantamweight champion Rousey has signed a deal with Monster Energy to represent the company in marketing, activations and in MMA matches with a logo on her uniform and ringside.
Financial terms were not released.
This is Rousey's second monster deal as she also represents Monster headphones (not the same company), where she endorses a line of Octagon's, which is the official headphone of the UFC.
Other deals include Carl's Jr., Reebok, Metro PC, Snail Games and Buffalo clothing and accessories.
“We are excited to welcome Ronda to our team,” Mitch Covington, vp-sports marketing for Monster Energy. "Not only is she regarded as the world’s most dominant athlete, but she is also an inspiration to all as one of the most iconic MMA fighters of all time with her unsurpassed drive, commitment, star power and worldwide crossover fan base that has made her a true champion.”
Rousey's next bout is this Saturday, Nov. 14, against Holly Holm at UFC 193 in Etihad Stadium in Melbourne, Australia. Rousey will seek to defend her 135-pound title for the seventh consecutive time(10 PM ET, PPV).
PHOTO COURTESY MONSTER ENERGY
How much Time WIll Ronda Need To Take Down A Carl's Jr. Sandwich?
Back to Home Page