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• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep152009

Speed Skater Apolo Ohno Flies With Alaska Airlines In Quest For More Olympic Gold

September 15, 2009: Speed skater Apolo Anton Ohno, who since 1999 has won 11 national championships, 18 world championships, three World Cup overall titles and five Olympic medals, just got a little faster. Alaska Airlines has signed a deal to sponsor Ohno in his quest to  win gold at the 2010 Winter Games. Financial terms were not disclosed.

The 27-year-old Ohno, who earlier this month qualified for the U.S. team that will compete in Vancouver in February, also has marketing deals with Coca-Cola, Winning Factor Training Systems and Synertek Colostrum. Ohno will have the Alaska Airlines logo on his speed skating gear, and the carrier has  a micro-site linked from its home Web page where Ohno will post exclusive content such as a personal blog, video clips and training tips. Additional marketing efforts were not released.

The native of the Seattle area will compete in four qualifying World Cup competitions from September  through November prior to the Olympics. Ohno will be seeking to add to his two gold medals, which he won in 2002 and 2006,

"As one of the greatest U.S. short-track speed skaters of our generation and a Northwest native, we feel Apolo Ohno is a natural fit with our airline," Steve Jarvis, Alaska Airlines' vp-marketing, sales and customer experience, said in a statement.

According to Ohno, "My racing career started in Vancouver and that experience changed my life. Coming back to my roots in the Pacific Northwest to compete for my sixth medal is especially meaningful, and it is an honor to partner with my hometown airline in the most important race of my life." Back to Home Page