Top
QUICK HITS

Pitcher Jack Morris and shortstop Alan Trammell have been voted into the Baseball Hall of Fame by the Modern BaaebalL Era Committee. Morris and Trammell be inducted in Cooperstown on July 29, 2018, along with any players elected by the Baseball Writers’ Association of America, to be unveiled on Jan. 24, 2018.
• Maybe as good as it gets: Columbia/Legacy Recordings will release Miles Davis & John Coltrane - The Final Tour: The Bootleg Series, Vol. 6 on March 23, 2018.
• Or for Jimi Hendrix fans maybe this is as good as it gets: Experience Hendrix & Legacy Recordings will release on March 9 Both Sides of the Sky, with 13 studio recordings between 1968-70, ten of which have never been released.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Sell NFL Jerseys Dick's Sporting Goods (Season to Date)

1. Carson Wentz QB Philadelphia Eagles
2. Dak Prescott QB Dallas Cowboys
3. Tom Brady QB New England Patriots

4. Ezekiel Elliott RB Dallas Cowboys
5. Von Miller LB Denver Broncos
6. Odell Beckham Jr, WR New York Giants
7. Antonio Brown WR Pittsburgh Steelers

8. Rob Gronkowski TE New England Patriots
9. James Conner RB Pittsburgh Steelers
10. Julio Jones WR Atlanta Falcons
11. Matthew Stafford QB Detroit Lions
12. Mitch Trubisky QB Chicago Bears
13. A.J. Green WR Cincinnati Bengals
14. Luke Kuechly LB Carolina Panthers
15. J.J. Watt DE Houston Texans

SOURCE: DICK'S SPORTING GOODS

BUY SELL

Top-Selling MLS Jerseys
1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
5. David Villa
6. Clint Dempsey
7. Sebastian Giovinco
8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

SOURCE: MLSStore.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Aug062015

Old Spice 'Smellmitiment' Pits Crews Vs. Mustafa To Play Out Over NFL Season

By Barry Janoff

August 6, 2015: Procter & Gamble, an official partner with the NFL, will hit the new season with a campaign for Old Spice, “Smellmitment," that brings together for the first time two of the brand's iconic spokesmen: Terry Crews and Isaiah Mustafa.

The effort adds even more eccentric and absurd elements to the marketing landscape that Old Spice has created over the past few years.

The plan is to have men and the women who purchase these products for men make a commitment — aka “Smellmitment" — to either Crews, who plays the role of Bearglove Man; or Mustafa, who takes the roles of Swagger Man and Timber Man.

Old Spice said that Timber, Swagger and Bearglove are among their most popular scents.

According to Old Spice, "Mustafa and Crews join in a friendly competition to plead the case for their favored scent and illustrate Old Spice’s tradition of offering different scents for different kinds of gents."

The TV campaign includes seven spots that will appear during the NFL season. The first spot, "And So It Begins," breaks during the Pro Football Hall of Fame Game on NBC's Sunday Night Football on Aug. 9.

The effort also includes print, Internet, social media and POP.

Lead agency is Wieden+Kennedy, Portland, Or.

Despite the similarity in their backgrounds — Crews and Mustafa both had some NFL experience and now both make a living as actors — they play enemies in the Old Spice campaign.

In "And So It Begins," Mustafa recreates his Old Spice character, who speaks to female consumers as "The Man Your Man Could Smell Like." While trying to convince people that Timber is the best scent, Crews, in his over-the-top intense character, interrupts to sell Bearglove.

A series of non-seguitur scenes follow that make use of axes, chickens, skeletons, a multi-seat motorcycle and an active volcano. (See the full spot here.)

“The power of scent and smelling fresh and manly helps inspire confidence, and Old Spice's versatile scent lineup — including popular scents Bearglove, Swagger and Timber — provides guys with products they can rely on to fuel this power,” John Sebastian, Old Spice brand director for Procter & Gamble, said in a statement.

“Legions of young guys are still trying to figure what kind of men they want to become and Old Spice is always right there as they navigate the seas of manhood," said Sebastian.

Sales of men's grooming products in the U.S. topped $4 billion in 2014 and is expected to exceed $4.6 billion by 2019, according to marketing and research firm Mintel, New York.

Back to Home Page