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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• WWE said that Houston’s Minute Maid Park would host the Royal Rumble on Sunday, Jan. 26, 2020. The event will mark the second time the Royal Rumble has been held at a baseball stadium following this year’s event at Phoenix’ Chase Field (before a capacity crowd of 48,193). The event will stream live around worldwide on WWE Network.

• SportsEngine, Inc., an NBC Sports Group company and a leading provider of Sport Relationship Management software, is partnering with USA Hockey to promote participation in youth hockey during USA Hockey’s Hockey Week Across America (Feb. 17 - 24) and USA Hockey’s Try Hockey for Free Day (Feb. 23).

• MLS said its board of governors has extended the contract of commissioner Don Garber through the 2023 season. Garber, 61, has been commissioner since 1999, overseeing the league expanding from 12 to 27 clubs, adding 25 new owners and developing 19 soccer stadiums across the U.S. and Canada.

• Al Horford of the Boston Celtics is the new national NBA face for Built With Chocolate Milk. A TV and digital campaign will “spotlight his balanced approach to performance, recovery and nutrition. For the first time, the campaign will be bilingual, with Horford the first Hispanic athlete on the roster.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 9-11
1. The Lego Movie 2: The Second Part $55M
2. What Men Want $21M
3. Cold Pursuit $9.5M
4. The Prodigy $7M
5. The Upside $5.7M
6. Glass $5.5M
7. Miss Bala $3.8M
8. Aquaman $3M
9. Green Book $2.7M
10. Spider-Man: Into The Spider-Verse $2.4M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Main
Friday
Nov032017

United On Board With Team USA Athletes, P&G's Bounty Bonds With Lindsey Vonn

Special To NYSportsJournalism.com

Nov. 2, 2017: United, the official airline for the U.S. Olympic Committee, has unveiled its lineup of Team USA athletes who will represent the 'New Spirit of United' during the 2018 Olympic and Paralympic Winter Games in PyeongChang, South Korea.

According to United, “These athletes embody United's core values of flying together and working as one unified team towards success. They are role models both in and out of competition, and will represent United throughout the PyeongChang Games.”

Among other activation, the athletes will appear in a United U.S. Olympic-themed ad campaign that will launch in January.

Team United includes Gus Kenworthy (freeskier), Jamie Anderson (snowboarder), J.R. Celski (short track speedskater), Erin Hamlin (luger), Nathan Chen ( figure skater) and Nikko Landeros (sled hockey player).

Separately, IOC and USOC partner Procter & Gamble brand Bounty has aligned with world champion skier Lindsey Vonn for an “inside look at how she’s preparing to be the quickest of quick on the slopes.”

According to the brand, “Vonn and Bounty share a unique trait of being quick, which is essential for Vonn on the slopes . . . Vonn’s training routine emphasizes the element of speed and ways to enhance it, in order to perform her quickest at PyeongChang 2018.”

Regarding Team United,  Andrew Nocella, evp and COO for United, said that the Olympians and Paralympians on Team USA “work as a team to excel in their sports, set records and bring home the gold.

“It's that same dedication and teamwork that our own United employees put forward every day to connect hundreds of thousands of our customers to the moments that matter most to them."

The carrier, which has been the official airline of Team USA for almost 40 years, is offering exclusive opportunities for MileagePlus customers to see Team USA in action at the Olympic Winter Games live in PyeongChang. (Details here.)

As for her role with Bounty, Vonn said “I’m thrilled to be partnering with Bounty for the Winter Olympics — especially given the connection between downhill skiing and the need to be quick.

“The 'Quicker Picker Upper' not only represents my energy on the slopes, which is quick, but it’s my go-to for picking up life’s everyday spills off the slopes.”

Added Jacques Hagopian, Bounty brand director, Procter & Gamble. “Bounty’s longstanding heritage as the Quicker Picker Upper is a perfect match with Lindsey Vonn’s speed, agility, and performance on the global stage.

"We are so proud to be a part of Lindsey’s journey to the Winter Olympics, and wish her all the best (and quickness) in PyeongChang.”

P&G is also aligned with Olympic athletes and icons including Gus Kenworthy, Elana Meyers Taylor, Michelle Kwan, Oksana Masters and Zahra Lari.

Olympican Ashley Wagner Trades Skates For Bridgestone Tires

J.M. Smucker Loading Winter Games With Brands, Athletes, Pups

Hershey’s Bringing Gold To The Winter Olympics

Kellogg's Has Athletes, Marketing, Boxes For Winter Games

NBCU Sees $1B Ad Revenue From Winter Games, Super Bowl LII

USOC, NBC Plan 100 Days Out Activation For '18 Olympics

Toyota Mobilizes Campaign For Winter Games

USOC Puts Priorities In Focus For 2018 Winter Olympics

Nabisco Feasts On Multi-Platform Campaign For '18 Games

Deloitte Sets Sights On Winter Olympics Support

Shiffrin, Kim, Knight, Lead 40 Team Visa Athletes Worldwide To Winter Olympics

Intel To Bring Tech Innovation, VR, Drones To Olympics As IOC Partner

NBC To Go Live Nationwide For ’18 Winter Games


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