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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Friday
Nov032017

United On Board With Team USA Athletes, P&G's Bounty Bonds With Lindsey Vonn

Special To NYSportsJournalism.com

Nov. 2, 2017: United, the official airline for the U.S. Olympic Committee, has unveiled its lineup of Team USA athletes who will represent the 'New Spirit of United' during the 2018 Olympic and Paralympic Winter Games in PyeongChang, South Korea.

According to United, “These athletes embody United's core values of flying together and working as one unified team towards success. They are role models both in and out of competition, and will represent United throughout the PyeongChang Games.”

Among other activation, the athletes will appear in a United U.S. Olympic-themed ad campaign that will launch in January.

Team United includes Gus Kenworthy (freeskier), Jamie Anderson (snowboarder), J.R. Celski (short track speedskater), Erin Hamlin (luger), Nathan Chen ( figure skater) and Nikko Landeros (sled hockey player).

Separately, IOC and USOC partner Procter & Gamble brand Bounty has aligned with world champion skier Lindsey Vonn for an “inside look at how she’s preparing to be the quickest of quick on the slopes.”

According to the brand, “Vonn and Bounty share a unique trait of being quick, which is essential for Vonn on the slopes . . . Vonn’s training routine emphasizes the element of speed and ways to enhance it, in order to perform her quickest at PyeongChang 2018.”

Regarding Team United,  Andrew Nocella, evp and COO for United, said that the Olympians and Paralympians on Team USA “work as a team to excel in their sports, set records and bring home the gold.

“It's that same dedication and teamwork that our own United employees put forward every day to connect hundreds of thousands of our customers to the moments that matter most to them."

The carrier, which has been the official airline of Team USA for almost 40 years, is offering exclusive opportunities for MileagePlus customers to see Team USA in action at the Olympic Winter Games live in PyeongChang. (Details here.)

As for her role with Bounty, Vonn said “I’m thrilled to be partnering with Bounty for the Winter Olympics — especially given the connection between downhill skiing and the need to be quick.

“The 'Quicker Picker Upper' not only represents my energy on the slopes, which is quick, but it’s my go-to for picking up life’s everyday spills off the slopes.”

Added Jacques Hagopian, Bounty brand director, Procter & Gamble. “Bounty’s longstanding heritage as the Quicker Picker Upper is a perfect match with Lindsey Vonn’s speed, agility, and performance on the global stage.

"We are so proud to be a part of Lindsey’s journey to the Winter Olympics, and wish her all the best (and quickness) in PyeongChang.”

P&G is also aligned with Olympic athletes and icons including Gus Kenworthy, Elana Meyers Taylor, Michelle Kwan, Oksana Masters and Zahra Lari.

Olympican Ashley Wagner Trades Skates For Bridgestone Tires

J.M. Smucker Loading Winter Games With Brands, Athletes, Pups

Hershey’s Bringing Gold To The Winter Olympics

Kellogg's Has Athletes, Marketing, Boxes For Winter Games

NBCU Sees $1B Ad Revenue From Winter Games, Super Bowl LII

USOC, NBC Plan 100 Days Out Activation For '18 Olympics

Toyota Mobilizes Campaign For Winter Games

USOC Puts Priorities In Focus For 2018 Winter Olympics

Nabisco Feasts On Multi-Platform Campaign For '18 Games

Deloitte Sets Sights On Winter Olympics Support

Shiffrin, Kim, Knight, Lead 40 Team Visa Athletes Worldwide To Winter Olympics

Intel To Bring Tech Innovation, VR, Drones To Olympics As IOC Partner

NBC To Go Live Nationwide For ’18 Winter Games


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