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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Mar172016

Built With Chocolate Milk Takes A Swim WIth Olympians Jessica Hardy, Tyler Clary

By Barry Janoff

March 16, 2016: The people at the Milk Processor Education Program, Washington, D.C., which is funded by the nation's milk companies, enjoy the taste of chocolate milk. But to show support for Team USA as the Summer Olympics approach, they have decided to add some water to them mix.

MilkPEP's Built With Chocolate Milk has formed an alliance with top swimmers Tyler Clary and Jessica Hardy, both training for a spot on the U.S. Olympic squad heading to Rio de Janeiro.

A multi-media campaign, breaking March 27, will focus on their training regimen and how they "trust the post-exercise recovery benefits of chocolate milk to help keep them at the top of their game."

In addition to Clary, who won a gold medal at the 2012 London Olympics (200 meter backstroke) and Hardy, who won a gold (4x100 meter medley) and a bronze in London, the Built With Chocolate Milk campaign has again partnered with USA Swimming, the sport's national governing body, as the "official recovery beverage of USA Swimming."

Built With Chocolate Milk also has alliances with former Olympic speed skating icon Apolo Ohno and  Kevin Love of the NBA's Cleveland Cavaliers; and is the "official refuel beverage for the Rock 'n' Roll Marathon Series.

 "We're proud to partner with two of the nation's brightest medal hopefuls and share why chocolate milk is the recovery beverage of the world's best athletes," Miranda Abney, marketing director MilkPEP, said in a statement. "We look forward to supporting Tyler and Jessica throughout the year while giving others an inspirational look at how they're preparing to take on the world."

The campaign is anchored by a 30-second TV spot showing Clary and Hardy training in and out of the water, using chocolate milk as part of their routines.

Support includes print, digital, social media and product sampling at USA Swimming events.

According to Matt Farrell, CMO for USA Swimming, "So many elite and National Team athletes trust chocolate milk for their recovery because it's backed by science, so this partnership is a natural fit for USA Swimming.

"We have an important history with the Built With Chocolate Milk campaign, as they make an impact in athlete performance and promotionally by investing in athletes, scientific studies and then spreading the word through national campaigns. We're proud to partner with them to help educate the importance of post-exercise recovery."

"My training isn't complete when I get out of the pool – recovery is an essential part of every workout," Clary said in a statement. "For years, chocolate milk has been my first choice for recovery. It tastes great after my grueling workouts and it has a carbohydrate to protein ratio to help the body recover and basically rebuild after a really hard session."

Echoed Hardy, "I've been drinking chocolate milk after every practice and race for as long as I can remember. It's the thing I look forward to most. I believe that the protein and nutrients in chocolate milk have helped boost my recovery and contributed to my success as an athlete, plus it's a 'real food' and it's delicious."

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