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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr042011

London 2012 Olympic Organiziers Put $355M Advertising Space Up For Auction

By Barry Janoff, Executive Editor

April 4, 2012: In what is being called a marketing first for the Olympics, the London Organizing Committee for the Olympic Games has launched an eBay-style online auction that enables companies to bid for advertising space in cities where events will be staged in 2012.

The LOCOG estimates the value in ad space could exceed $355 million (£250 million). The media space will be available in each city where Olympic events are being held, including London, Cardiff, Birmingham, Glasgow and Coventry. The marketing auction runs now through July 1.

However, a number of failsafe procedures have been put in place to keep official Olympic partners from being outmaneuvered by non-partners and companies looking to engage in guerrilla marketing tactics.

For the first two weeks, advertising space will be available only to the 11 International Olympic Committee worldwide partners and the seven LOCOG top tier partners. Official tier two and three sponsors will be able to bid beginning the third week. Unsold space will then be made available to non-sponsors.

According to the LOCOG, a total of 4,000 packages of advertising, including billboards and posters, will be available. The first spaces are being tagged as "prime vicinity" sites that would be located directly adjacent to Olympic venues. Next would be "spectaculars," described as unique, high-profile spaces including Heathrow Airport, the London Underground and the Imax Theater on the Southbank.

IOC worldwide partners that are eligible for the first two weeks of bidding include Coca-Cola, McDonald's, GE, Panasonic, Procter & Gamble, Samsung, Visa and Omega. Top tier LOCOG partners include adidas, BMW, British Airways and BP.

The auction platform was developed and is being hosted by technology firm Media Equals, London. According to the company, "Access is restricted to London 2012 Partners, their nominated agents and poster buyers. To login you must be a registered user of one of these organizations." (Full details here.)

According to the IOC, ad packages will be released over the course of the auction to prevent bidders from abusing the system. However, there is no limit regarding how much ad space one company can bid on and buy.

"We are making it a drip process over a number of weeks to keep it easy for buyers," Chris Townsend, commercial director for the LOCOG, told The Guardian. “What we have here is [a] fair, open and transparent process."

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