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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr042011

London 2012 Olympic Organiziers Put $355M Advertising Space Up For Auction

By Barry Janoff, Executive Editor

April 4, 2012: In what is being called a marketing first for the Olympics, the London Organizing Committee for the Olympic Games has launched an eBay-style online auction that enables companies to bid for advertising space in cities where events will be staged in 2012.

The LOCOG estimates the value in ad space could exceed $355 million (£250 million). The media space will be available in each city where Olympic events are being held, including London, Cardiff, Birmingham, Glasgow and Coventry. The marketing auction runs now through July 1.

However, a number of failsafe procedures have been put in place to keep official Olympic partners from being outmaneuvered by non-partners and companies looking to engage in guerrilla marketing tactics.

For the first two weeks, advertising space will be available only to the 11 International Olympic Committee worldwide partners and the seven LOCOG top tier partners. Official tier two and three sponsors will be able to bid beginning the third week. Unsold space will then be made available to non-sponsors.

According to the LOCOG, a total of 4,000 packages of advertising, including billboards and posters, will be available. The first spaces are being tagged as "prime vicinity" sites that would be located directly adjacent to Olympic venues. Next would be "spectaculars," described as unique, high-profile spaces including Heathrow Airport, the London Underground and the Imax Theater on the Southbank.

IOC worldwide partners that are eligible for the first two weeks of bidding include Coca-Cola, McDonald's, GE, Panasonic, Procter & Gamble, Samsung, Visa and Omega. Top tier LOCOG partners include adidas, BMW, British Airways and BP.

The auction platform was developed and is being hosted by technology firm Media Equals, London. According to the company, "Access is restricted to London 2012 Partners, their nominated agents and poster buyers. To login you must be a registered user of one of these organizations." (Full details here.)

According to the IOC, ad packages will be released over the course of the auction to prevent bidders from abusing the system. However, there is no limit regarding how much ad space one company can bid on and buy.

"We are making it a drip process over a number of weeks to keep it easy for buyers," Chris Townsend, commercial director for the LOCOG, told The Guardian. “What we have here is [a] fair, open and transparent process."

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