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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb232010

Like Ratings, Olympic Brands See Golden Numbers With Viewers, Consumers

February 23, 2010: Not only are people watching the Winter Olympics on NBC and its affiliate networks, they also are talking about the brands they are seeing on TV via commercials, signage and athlete sponsorship deals. And even better for brands, two-thirds of consumers are talking about brands in a positive way.

After the first five days of the Games in Vancouver, an average of 3 million more people are talking about each advertiser, compared to a benchmark set during the six weeks prior to the start of the Olympics on Feb. 12. The numbers come from a study conducted by Keller Fay Group for NBC Universal, based on 4,211 online interviews with consumers 18-54 years of age. Keller Fay said that included a wave of 1,277 interviews conducted between the Opening Ceremonies on Feb. 12 and midnight on Feb. 17.

Worldwide partners of the International Olympic Committee are ACER, Atos Origin, Coca-Cola, General Electric, McDonald's, Omega, Panasonic, Samsung and Visa. Other marketers with a strong presence in Vancouver via their alliance with the U.S. Olympic Committee include Anheuser-Busch, AT&T, Bank of America, John Hancock, Johnson & Johnson, Lenovo, 24 Hour Fitness, Allstate, The Hilton Family, Kellogg's, Nike and United Airlines. In addition, companies such as General Motors and Air Canada are getting significant air time due to their official alliance with the Vancouver Games.

According to NBC Universal, 26 million average viewers for the first 10 nights of the Vancouver Games is the most for a non-U.S. Winter Olympics since the Lillehammer Games (39.4 million) in 1994. The 26 million is also almost six million more and 27% higher than the average viewership of the first 10 nights from Torino in 2006 (20.4 million).

NBCU’s Sunday Olympic broadcasts were seen by 87 million total viewers, the most viewers for any day so far for the Vancouver Games, 16 million more and 22% higher than the comparable Sunday from the 2006 Games (72 million). An average audience of 8.22 million watched the USA hockey team defeat Canada, 5-3, nearly matching the best average viewership for a program on MSNBC. (Election Night Coverage, 8.23 million on Nov. 4, 2008).

The Keller Fay Group study also found that 65% of conversations about advertiser brands were positive compared to only 6% negative, a ratio of 11-1 positive to negative, which compares favorably to the norm of 7-1 in other studies by Keller Fay. Compared to the pre-Olympics benchmark, advertiser WOM levels were 41% higher, on average, for TV viewers of the Olympics, and 84% higher for people following the Olympics on television and on the internet and/or mobile device.  People who are spending 3+ hours following the Olympics each day were 63% more likely to talk about the advertisers compared to the benchmark.

"Our study takes advantage of NBC's Olympics coverage — it's been called a 'billion dollar laboratory' — to test our hypothesis that advertising on TV and online is a powerful driver of consumer word of mouth and advocacy, which marketers already know is the most powerful channel to motivate purchasing," Ed Keller, CEO of  full-service WOM market research company Keller Fay, said in a statement. "Less than halfway through the Games, the results are already exceeding our expectations, with many more days remaining to build word of mouth momentum."  

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