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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Feb232010

Like Ratings, Olympic Brands See Golden Numbers With Viewers, Consumers

February 23, 2010: Not only are people watching the Winter Olympics on NBC and its affiliate networks, they also are talking about the brands they are seeing on TV via commercials, signage and athlete sponsorship deals. And even better for brands, two-thirds of consumers are talking about brands in a positive way.

After the first five days of the Games in Vancouver, an average of 3 million more people are talking about each advertiser, compared to a benchmark set during the six weeks prior to the start of the Olympics on Feb. 12. The numbers come from a study conducted by Keller Fay Group for NBC Universal, based on 4,211 online interviews with consumers 18-54 years of age. Keller Fay said that included a wave of 1,277 interviews conducted between the Opening Ceremonies on Feb. 12 and midnight on Feb. 17.

Worldwide partners of the International Olympic Committee are ACER, Atos Origin, Coca-Cola, General Electric, McDonald's, Omega, Panasonic, Samsung and Visa. Other marketers with a strong presence in Vancouver via their alliance with the U.S. Olympic Committee include Anheuser-Busch, AT&T, Bank of America, John Hancock, Johnson & Johnson, Lenovo, 24 Hour Fitness, Allstate, The Hilton Family, Kellogg's, Nike and United Airlines. In addition, companies such as General Motors and Air Canada are getting significant air time due to their official alliance with the Vancouver Games.

According to NBC Universal, 26 million average viewers for the first 10 nights of the Vancouver Games is the most for a non-U.S. Winter Olympics since the Lillehammer Games (39.4 million) in 1994. The 26 million is also almost six million more and 27% higher than the average viewership of the first 10 nights from Torino in 2006 (20.4 million).

NBCU’s Sunday Olympic broadcasts were seen by 87 million total viewers, the most viewers for any day so far for the Vancouver Games, 16 million more and 22% higher than the comparable Sunday from the 2006 Games (72 million). An average audience of 8.22 million watched the USA hockey team defeat Canada, 5-3, nearly matching the best average viewership for a program on MSNBC. (Election Night Coverage, 8.23 million on Nov. 4, 2008).

The Keller Fay Group study also found that 65% of conversations about advertiser brands were positive compared to only 6% negative, a ratio of 11-1 positive to negative, which compares favorably to the norm of 7-1 in other studies by Keller Fay. Compared to the pre-Olympics benchmark, advertiser WOM levels were 41% higher, on average, for TV viewers of the Olympics, and 84% higher for people following the Olympics on television and on the internet and/or mobile device.  People who are spending 3+ hours following the Olympics each day were 63% more likely to talk about the advertisers compared to the benchmark.

"Our study takes advantage of NBC's Olympics coverage — it's been called a 'billion dollar laboratory' — to test our hypothesis that advertising on TV and online is a powerful driver of consumer word of mouth and advocacy, which marketers already know is the most powerful channel to motivate purchasing," Ed Keller, CEO of  full-service WOM market research company Keller Fay, said in a statement. "Less than halfway through the Games, the results are already exceeding our expectations, with many more days remaining to build word of mouth momentum."  

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