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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Thursday
Aug162012

Breakups, Betrayals, Backsliding: The Soap Opera World Of Olympic Cereal Boxes

By Barry Janoff

August 16, 2012: Michael Phelps used to grace cereal boxes for Kellogg's, but they dumped him so he now finds his image on a cereal box for rival General Mills, with whom he had a relationship in 2004.

Misty May-Treanor and Kerri Walsh have won three consecutive Olympic gold medals and have been beach volleyball teammates for more than a decade, but they are now rivals in the cereal aisle, with Misty on the cover of a new Wheaties box and Kerri no where to be found due to her endorsement deal with rival Kellogg's.

In the world of General Mills versus Kellogg's, it is business as usual down to the last bite of cereal.

General Mills' Wheaties, aka "The Breakfast of Champions" said it would honor the accomplishments of Phelps and May-Treanor, two gold medal athletes "who have changed and elevated their sports through ground-breaking performances.

Limited-edition Wheaties boxes with Phelps and May-Treanor, respectively, were officially unveiled today, and will be available nationally beginning next month.

Phelps, arguably the greatest U.S. Olympic athlete of all time, is no stranger to cereal boxes. He was on the cover of Wheaties following the 2004 Games in Athens, but subsequently signed a deal with Kellogg's.

Kellogg's put him on the cover of both Corn Flakes and Frosted Flakes in 2008 following his gold medal record-setting showing during the Summer Games in Beijing. But Kellogg's chose not to renew its alliance with the swimmer in February 2009 following the release of a photo showing Phelps using a bong. So eventually he swam back to General Mills.

May-Treanor, meanwhile, gets a solo spotlight with Wheaties following her gold medal showing in beach volleyball, her third such honor with longtime teammate and friend Walsh, who was by her side in 2004 at Athens, 2008 in Beijing and earlier this month in London.

But Walsh is part of Team Kellogg, so the two cereal giants have done what countless opponents have not — split apart one of the greatest tandems in Olympic history.

Wheaties is not an official sponsor or supplier of the U.S. Olympic Committee, so their boxes cannot feature Olympic emblems or the gold medals that Phelps and May-Treanor have won.

But Kellogg is an official USOC partner. As such, the cereal maker has carte blanche access to Olympic symbols.

So when the company releases a Corn Flakes box in September featuring the U.S. gymnastic Fierce Five — Gabby Douglas, McKayla Maroney, Aly Raisman, Kyla Ross and Jordyn Wieber — it will show each of them holding a gold medal. And Gabby Douglas will get her own limited-edition Corn Flakes box this fall, complete with symbolic Olympic adornments.

Prior to the Games, Kellogg unveiled a limited-edition Corn Flakes box featuring swimmer Rebecca Soni, who earned two gold and one silver medal in London. Soni and others on Team Kellogg also starred in Kellogg's Olympic-themed marketing, "From Great Starts Come Great Things," which included a TV spot that aired during the Games.

But being on a cereal box does not make athletes and their endorsement deals immune to controversy.

Phelps may be the most notable, but he certainly is not alone in Kellogg's Olympic cereal box infamy.

Marion Jones had a cereal box cover in 2000, when she was regarded as the "fastest woman in the world." Her image on Frosted Flakes coincided with the Summer Olympics in Sydney, during which she won five medals in track and field. She has since forfeited those medals following her admission in 2007 that she used performance-enhancing drugs.

Wheaties is expecting no such downfall from Phelps and May-Treanor.

“Michael Phelps and Misty May-Treanor have inspired others to get out and achieve their own personal best,” Jim Wilson, Wheaties marketing, said in a statement. “Wheaties is proud to honor them and to fuel athletes everywhere.”

According to Phelps, “I received a lot of comparisons throughout my career, but I always wanted to be the best that I could be. I wanted to do something that nobody else had done before and I wanted to change the sport of swimming. Thanks to Wheaties and their support of my Foundation, I hope that my accomplishments will help inspire others to pursue their dreams."

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