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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jul312016

With Summer Games Approaching, IOC Sets Launch Date For 24/7 Olympic Channel

Special to NYSportsJournalism.com

July 30, 2016: Calling it the "start of an exciting new journey to connect the worldwide audience with the Olympic Movement," the International Olympic Committee has set an official launch date for the Olympic Channel, Aug. 21, following the Closing Ceremony of the Summer Games in Rio de Janeiro.

The IOC said that beginning late that day, the Olympic Channel platform would be available worldwide via a mobile app for Android and iOS devices and at Olympicchannel.com.

People would also be able to follow the Olympic Channel 24/7 via new social media destinations on Facebook, Instagram, Twitter and YouTube, as well as sign up for Olympic Channel updates at Olympicchannel.com.

“The launch of the Olympic Channel on Aug. 21 is the start of an exciting new journey to connect the worldwide audience with the Olympic Movement all year round.," IOC President Thomas Bach said during a media conference in Rio.

"Fans will be able to follow sports, athletes and the stories behind the Olympic Games. The Olympic Channel will inspire us all and reach out to new generations of athletes and fans.”

The IOC anticipates ad and marketing support from its top-tier global partners, which include Atos, Coca-Cola, Bridgestone, Dow, GE, McDonald's, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

The IOC, which will support with its own marketing, has unveiled an initial tag line, "Where the Games never end."

This past June, the IOC said that more than 27 international sports federations had signed deals to collaborate on content for the Olympic Channel.

"We are happy with the cooperation with the International Federations: 27 of them have entered into a cooperation agreement," Bach said during a separate media conference this past Friday (July 29).

"We are also happy with the cooperation with our rights holders who know that the Olympic Channel is not a competition but an enhancement of their programming. It is an interesting journey in the digital world for the IOC and the Olympic Movement," said Bach.

The IOC initially eyed a starting date to coincide with the beginning of the Summer Games on Aug. 5. The intent was to provide supporting coverage to official broadcast partners in countries worldwide, including NBCUniversal in the U.S., but held off so as not to detract attention and viewers from its partners.

The technical and production units of the Olympic Channel are located in Madrid, Spain; the commercial and distribution department operates out of Lausanne, Switzerland, in IOC headquarters.

The IOC said a key goal for the Olympic Channel is to provide "a new way to engage young people, fans and new audiences in the Olympic Movement."

Content will include original programming, live sports events, news and highlights offering additional exposure for sports and athletes year-round.

Although designed for a global audience, the Olympic Channel digital platform will initially be offered in English.

After the launch, the IOC said that the Olympic Channel would help "foster partnerships with other Olympic stakeholders, including rights-holding broadcasters and National Olympic Committees to develop localized versions of the Olympic Channel.

Localized versions will offer language-specific user experiences on digital platforms, and will also include linear television programming options.

IOC Fast-Tracks Plans For Olympic Channel

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