Top
NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Apr192012

With 100 Days To Go, London 2012 Marketers Launch Campaigns In Earnest

By Barry Janoff

April 19, 2012: Team USA's marketing partners rallied around the flag in New York, literally, on April 18 as the countdown to the 2012 Summer Olympics hit the 100-days-out milestone. It was a party to almost rival New Year's Eve in Times Square, featuring Olympic athletes, hopefuls, executives from the U.S. Olympic Committee, sponsors and new marketing activation.

The event was dubbed Hilton HHonors’ Road to London Celebration, but came complete with presence from other USOC and International Olympic Committee marketing partners including Samsung, AT&T, British Petroleum, AmeriTrade, Coke, The Hartford, Omega and McDonald's.

Among the firms that have launched Olympic-themed campaigns in connection with the 100-day countdown are Proctor & Gamble ("Thank You Mom"), Oakley ("Beyond Reason"), McDonald's ("Champions of Play"), Citi ("Every Step"), Kellogg's ("From Great Starts Come Great Things"), BMW and Chobani. Other companies will unveil Summer Game-centric campaigns in the coming weeks.

In addition, the USOC unveiled "Raise our Flag," a program that allows anyone in the U.S. to support Olympic and Paralympic athletes by contributing $12 per stitch on an American flag that will accompany the U.S. Olympic Team to the 2012 Olympic Games.

According to the USOC, people who visit a dedicated Web site can purchase one or many stitches now through July 12, 2012. Every purchased stitch will receive a number and will be honored on the site's Donor Wall, where it can be dedicated to a friend, family member or Team USA athlete. It is being supported by Facebook and Twitter, under the auspices of the USOC and lead agencies Y&R, VML and Cohn & Wolfe.

"The support of Olympic fans and Americans everywhere is what makes our Olympic dreams possible," said  Lisa Baird, CMO for USOC. "The campaign is critical to us because, unlike many countries, the U.S. Olympic Team receives no financial support from the government. We rely on the American people and corporate sponsors to support our Olympic athletes. 'Raise Our Flag' not only drives awareness, it tangibly embraces and empowers people to be the team behind the team."

Marketing partners embraced the moment, as well. Chobani handed out samples of its traditional and new flavors of Greek yogurt, the latter including Apple Cinnamon, Blood Orange, Passion Fruit and, for kids, Champions Vanilla Chocolate Chunk and Orange Vanilla. Chobani has retagged its labels to include its status as an official sponsor of Team USA and the 2012 Games.

Topps was giving away 20,000 cards from its upcoming set, the first dedicated to U.S. Olympians since a set from rival Upper Deck for the 1996 Games in Atlanta. Featured are such top athletes as Michael Phelps, Hope Solo and Allyson Felix.

"This is a really exciting time for Topps," said Joe Ribando, the iconic card company's director of player licensing. "We have new product coming out for baseball and the NFL. The set for the London Games is special because with the athletes and hopefuls being featured it is a great way for people to hold a piece of the Olympics in their hands."

Kellogg's offered for photo ops an oversized box featuring swimmer Rebecca Soni, who is one of eight members of Team Kelloggs. The others, who also will be featured on cereal boxes, include Michael Landers (table tennis), Dwight Phillips (track and field), Summer Sanders (swimming legend), Casey Tibbs (Paralympic track and field), Juan Agudelo (soccer), Kerri Walsh (beach volleyball) and Jordyn Wieber (gymnastics).

 

The USOC's "Raise Our Flag" effort was officially launched by Olympic legends Greg Louganis (diving), Carl Lewis (track & field) and Shannon Miller (gymnastics) and 2008 gold medalist Allyson Felix (track & field). They dedicated the first stitch in the flag to "all U.S. Olympians and Paralympians."

"The Raise our Flag campaign gives every American the opportunity to show their support for the U.S. Olympic and Paralympic teams in a meaningful way while having a direct, positive impact on the athletes," said Scott Blackmun, CEO for the USOC. "Unlike many of the teams our athletes will compete against in London this summer, the U.S. Olympic Team receives no government funding and our athletes rely on individual donations and corporate support. This program invites every American to become a member of the team behind the team."

In the U.K., the London Organizing Committee for the Olympic Games unveiled the motto for the 2012 Games — "Inspire a Generation" — during a day-long series of nationwide events.

According to LOCOG chairman Sebastian Coe, "With 100 days to go to the start of the Games, millions of people are getting ready to do the best work of their lives and welcome the world this summer . . .  Expectations are high, and we won’t disappoint."

Back to London 2012

Back to Home Page