Olympics
-
USOC
News, views and inside information regarding the U.S. Olympic Committee, Team USA and the Olympic Hall of Fame.
-
Coke Preps For Sochi Marketing
-
Special Olympics In One Year
-
Rio 2016
Marketing, athlete activations, Chicago's unsuccessful bid and other vital news about the 2016 Summer Olympics.
-
Vancouver 2010
Marketing, sponsorships, athlete activations and other news about the 2010 Winter Olympics.
-
Pro Gym Event Raises The Bar
-
WWE Tags Special Olympics Team
-
PSEG Powers Special Olympics
-
US Olympic Hall Class Of 2012
-
Budweiser Extends With USOC
-
US Olympic Hall Names Nominees
-
Kellogg, USOC Grain Gain
-
USOC Builds Marketing For 2012
-
IOC Adds Winter Sports
-
Citigroup Banks On Olympics
-
Dow, Special Olympics Team Up
Dow Chemical enhances its global sports marketing position by becoming an official sponsor of the 2011 Special Olympics Summer Games in Athens. MORE
-
TD Ameritrade Joins USOC
Financial company joins the roster of companies that will support and marketing behind the 2012 Summer Games in London. MORE
-
Special Olympics, NCAA Unite
The two national organizations will work together to 'engage athletes, build friendships.' MORE
-
Any Future For U.S. Games, Cup?
For U.S. fans of the FIFA World Cup, wait until next year won't be at least until 2026; for the Olympics, Winter 2022, Summer 2024. MORE
-
The State Of US Olympics
USOC CMO Lisa Baird talks about foreign companies supporting U.S. athletes. marketing, politics and future bids to host the Olympic Games. MORE
-
P&G, IOC All In
Procter & Gamble's ten-year commitment now gives the International Olympic Committee 11 top tier global partners heading into the 2012 Olympics. MORE
-
BMW, P&G Build Olympic Deals
New marketers are on board with the IOC and USOC as the two-year countdown to the 2012 Summer Games in London begins. MORE
-
Dow Joins IOC
It's chemistry: Dow becomes tenth company to sign as TOP member with the International Olympic Committee in a deal that runs through 2020. MORE
-
NFL Exec New Olympic CMO
Chris Overholt, the vp-marketing partnerships/new media for the Miami Dolphins, has been named CMO for the Canadian Olympic Committee. MORE
-
PanAm 2015
Toronto has been named host city for the 2015 Pan American Games, an event that will be used by athletes and marketers as a prelude to the 2016 Summer Olympics. MORE
-
Nike USA Hoops
Nike has extended and enhanced its partnership with Team USA men's and women's national basketball teams that will cover the 2012 Olympics. MORE
-
2018 Olympics
IOC launches bid process for the 2018 Winter Games, with the host city to be named in 2011. MORE
-
Olympic TV Battle
The International Olympic Committee is not awarding a gold medal to the proposed US Olympic Network unveiled by the US Olympic Committee and Comcast. MORE
-
Olympic Fame 09
Jordan, Magic, Bird, Barkley earn U.S. Olympic Hall of fame status. MORE
-
Torres BP
Dara Torres teams with BP in "Younger For Longer" promotion. MORE
-
Olympics Obama
President Obama will make a pitch to the IOC to have baseball reinstated as an Olympic sport. MORE
-
2008 Ad Spend
The Olympics and the presidential campaigns boosted ad spend totals in 2008. MORE
-
London 2012
Inside stories regarding the marketing partnerships, business alliances and sports activations for the 2012 Summer Games.
-
IOC









