News, views and inside information regarding the U.S. Olympic Committee, Team USA and the Olympic Hall of Fame.

Marketing, athlete activations, Chicago's unsuccessful bid and other vital news about the 2016 Summer Olympics.

Marketing, sponsorships, athlete activations and other news about the 2010 Winter Olympics.

Dow Chemical enhances its global sports marketing position by becoming an official sponsor of the 2011 Special Olympics Summer Games in Athens. MORE

Financial company joins the roster of companies that will support and marketing behind the 2012 Summer Games in London. MORE

The two national organizations will work together to 'engage athletes, build friendships.' MORE

For U.S. fans of the FIFA World Cup, wait until next year won't be at least until 2026; for the Olympics, Winter 2022, Summer 2024. MORE

USOC CMO Lisa Baird talks about foreign companies supporting U.S. athletes. marketing, politics and future bids to host the Olympic Games. MORE

Procter & Gamble's ten-year commitment now gives the International Olympic Committee 11 top tier global partners heading into the 2012 Olympics. MORE

New marketers are on board with the IOC and USOC as the two-year countdown to the 2012 Summer Games in London begins. MORE

It's chemistry: Dow becomes tenth company to sign as TOP member with the International Olympic Committee in a deal that runs through 2020. MORE

Chris Overholt, the vp-marketing partnerships/new media for the Miami Dolphins, has been named CMO for the Canadian Olympic Committee. MORE

Toronto has been named host city for the 2015 Pan American Games, an event that will be used by athletes and marketers as a prelude to the 2016 Summer Olympics. MORE

Nike has extended and enhanced its partnership with Team USA men's and women's national basketball teams that will cover the 2012 Olympics. MORE

IOC launches bid process for the 2018 Winter Games, with the host city to be named in 2011. MORE

The International Olympic Committee is not awarding a gold medal to the proposed US Olympic Network unveiled by the US Olympic Committee and Comcast. MORE

Jordan, Magic, Bird, Barkley earn U.S. Olympic Hall of fame status. MORE

Dara Torres teams with BP in "Younger For Longer" promotion. MORE

President Obama will make a pitch to the IOC to have baseball reinstated as an Olympic sport. MORE

The Olympics and the presidential campaigns boosted ad spend totals in 2008. MORE

Inside stories regarding the marketing partnerships, business alliances and sports activations for the 2012 Summer Games.