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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun162014

Visit Orlando, Visit Florida Plan A Visit To New York As Partners With U.S. Open

By Barry Janoff

June 15, 2014: Looking to add to the already record number of people who travel to the area, Visit Orlando, the region's official tourism association has signed a global alliance with the U.S. Tennis Assn.,  the sport's national governing body, which includes status as the exclusive global tourism partner of the grand slam U.S. Open.

Concurrently, the USTA plans to use the alliance to raise awareness for the tennis facility it is building in the Lake Nona area of Orlando, to feature 100-plus courts and house the USTA's Community Tennis and Player Development divisions. Target completion date for the facility is the fourth quarter of 2016.

Financial terms of the alliance were not disclosed.

"Becoming the exclusive tourism partner of the U.S. Open provides a unique forum for Visit Orlando to reach a global audience of potential travelers in all of our key markets," George Aguel. president and CEO for Visit Orlando, said in a statement. "By working closely with the USTA through our U.S. Open partnership, as well as leveraging the USTA's future presence in Orlando, we plan to attract incremental visitation to our destination through the penetration of key audience segments."

Earlier this year, Aguel said that Orlando "welcomed 59 million visitors in calendar year 2013, setting an all-time record for U.S. destinations." That figure was a 3% increase over the previous record, which Orlando set in 2012.

Under terms of the deal, Visit Orlando will get on-court and in-stadium exposure at the U.S. Open, be among the sponsors on Arthur Ashe Kids' Day (scheduled for Aug. 23, on the Saturday before the U.S. Open begins) and be involved in other Open marketing and sponsorship activations.

A spot unveiled to support the alliance shows highlights of the 2013 U.S. Open and kids playing tennis interspersed with scenes of kids and adults in Disney World in Orlando. (See it here.)

The agreement also involves Visit Florida, the state's official tourism marketing corporation,which said it would partner with Visit Orlando and the USTA  in marketing programs "aimed at uplifting the entire state's exposure in the domestic and international marketplace."

In addition, Visit Florida will also be the exclusive tourism category sponsor of the Western & Southern Open, part of the Emirates Airline U.S. Open Series six-week event that precedes the U.S. Open.

The 2014 U.S. Open runs from Aug. 25-Sept. 8. In 2013, U.S. Open attendance in the Billie Jean King National Tennis Center in Flushing, NY, was 713,026, the fourth-highest U.S. Open attendance and surpassing 700,000 for the sixth time.

Visit Orlando also plans to take advantage of the U.S. Open's growing presence in digital, mobile and app space.

Last year, the U.S. Open's Web site had a record-setting 53.7 million visits, an 18% increase over the 2012 tournament, according to officials. Visits via mobile rose 64%, the official U.S. Open iPhone App recorded more than 811,000 downloads, the official Android App received more than 41.1 million page views and the official U.S. Open iPad app registered more than 16.9 million page views.

According to Gordon Smith, executive director and COO for USTA, "We are pleased to establish this new relationship with Visit Orlando. By creating a new home for American tennis in Orlando, it is important to form a long-standing partnership with Visit Orlando to ensure we create the greatest visibility for our sport, our facility and our new partner."

Other U.S. Open sponsors include American Express, Citizen watches, Emirates Airline, IBM, Mercedes-Benz, Esurance, Heineken, Ralph Lauren, Xerox,  Evian, Moet & Chandon, Tiffany and Westin.

Photo courtesy Visit Orlando: (L) Gordon Smith, (R) George Aguel.

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