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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov022015

Operation Hat Trick Fetes Vets With CFB Military Appreciation Day Campaign

By Barry Janoff

November 2, 2015: In a coordinated military-style maneuver worthy of Veteran's Day, Operation Hat Trick –  an organization that markets college-branded hats with a military theme — is launching a national campaign to include logoed hats from 33 universities created by the Lids division of '47, the exclusive headwear and apparel partner for OHT.

The effort also includes 200 Lids retail destinations and supporting multi-platform marketing.

Under the auspices of the Collegiate Licensing Company, the licensing affiliate of IMG College, the campaign coincides with each participating school’s Military Appreciation Day college football game throughout November.

CLC is developing and providing its partners with OHT social media tool kits, graphics and marketing activations. Lids will support with social media, Web banners, e-mail blasts, SMS messages, mobile app banners and an in-store audio and video spot.

The campaign comes with the tag line, "They promised to defend. We promise to support."

Among the university's involved in the OTH program are Alabama, Arizona State, Auburn, Boston College, Cal-Berkley, Clemson (pictured below), Colorado, FSU, Georgia, Indiana, Iowa, Kentucky, Louisville, Loyola, LSU, Maryland, Miami (Fla.), Michigan, Minnesota, Nebraska, New Hampshire, North Carolina, Notre Dame, Oklahoma State, Penn State, Purdue, San Diego State, South Carolina, Syracuse, Tennessee, UCLA, Washington State,  West Virginia, and Wisconsin.

According to Dot Sheehan, founder and president for Operation Hat Trick, OHT's "primary objective is to generate awareness and support for the recovery of wounded service members and veterans through the sale of OHT-branded merchandise," proceeds of which are donated to selected organizations.

“It’s humbling that OHT has been so greatly supported by more than 250 universities, major and minor leagues, high schools and companies," said Sheehan. "College is where OHT started and there is tremendous support and activation by all college fans.

"I’m especially grateful for CLC’s leadership from Day One and their vision in helping to bring OHT to the national stage, including working with ’47 and Lids on this Veteran’s Day/Salute to Service month," said Sheehan.

According to OHT, more than 250,000 of its hats have been sold over the past two and a half years, with proceeds being donated to those organizations that aid OHT's mission to "support the recovery of wounded service members and veterans."

“We are deeply moved and motivated by OHT’s devotion to American military veterans (and) the willingness of universities to leverage their powerful brands to support our veterans," said Cory Moss, svp and managing director for CLC.

Under a separate Military Appreciation Day college football initiative from adidas, schools nationwide plan to wear alternative uniforms that honor the military, including North Carolina State and Miami (Fla.).

Adidas this season also unveiled the Dark Ops Collection, inspired by footwear and accessories worn by the elite forces of the U.S. military. Arizona State University debuted the cleats in honor of Pat Tillman, an ASU alumni and safety for the NFL's Arizona Cardinals, who lost his life n 2004 while a member of the 75th Ranger Regiment stationed in Afghanistan.

Meanwhile, the NBA will honor the nation’s military this Veterans Day with its annual Hoops for Troops Week (Nov. 3-11). NBA players and officials will wear special on-court apparel, including adidas shooting shirts and sweatshirts, as well as Stance socks honoring members of the military.

According to the league, through its Commitment to Service program, teams will work "side-by-side with the military to participate in various service projects across the U.S. to support local communities."

Hoops for Troops shooting shirts are available for purchase at NBAStore.com, with a portion of sales being donated to the USO.

OHT was founded in the fall of 2007 after Sheehan, who at the time was was senior associate athletics director for the University of New Hampshire, heard a radio broadcast explaining that hats were the item most requested by soldiers with head injuries returning to the U.S. in order to hide their scars, swelling and bandages.

The name Operation Hat Trick was inspired by UNH's nationally ranked men’s and women’s hockey teams.

“I was initially surprised that something so seemingly simple could have such a significant effect on those with head injuries,” Sheehan said. “On our first trip to Walter Reed Army Medical Center in 2009, a seriously burned soldier said as I handed him a hat, ‘Ma'am, you’ve almost made me feel normal again today.’”

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