Top
POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Jan272019

Oreo Wants People To Get Stuff Via Stuf Inside Promo For The Most Stuf

NYSJ Sports-Entertainment Business News Service

January 25, 2019:
Consumers who love Oreos know about original Oreos, Double Stuf, Mega Stuf, Golden Double Stuf and the new limited-release Most Stuf Oreo cookie.

But what people might not know about is an Oreo-tricked-out Jeep Wrangler, an Oreo iRobot Roomba Robot Vacuum and an Oreo K2 snowboard.

These and other limited-edition items are part of an Oreo promotion, The Stuf Inside, beginning Feb. 4 and running through National Oreo Day on March 6.

 

It's all to support the recent release of Most Stuf Oreo, which has about four times as much creme stuff as a regular Oreo cookie.

Beyond the grocery shelves, Oreo is enabling people via online image recognition technology to “scan their Oreo cookies” for an opportunity to win daily prizes.

Accord to Mondel─ôz International brand Oreo, people who go to a Stuf Inside online destination beginning Feb. 4 can “scan a single eligible Oreo cookie with a mobile or tablet device revealing an animated Oreo cookie.

“Twist open the animated Oreo cookie to unlock the prize of the day and see if you've won," per Oreo.

Prizes include the aforementioned Oreo-tricked-out Jeep Wrangler, Oreo iRobot Roomba Robot Vacuum and Oreo K2 snowboard, plus Oreo X Grado headphones, Oreo Xbox Ones, Oreo products and other Oreo-themed items.

In addition, Oreo said that people who enter the sweepstakes would be automatically entered for a chance to win the Grand Prize: a trip for two to New York to see the musical, Waitress, on Broadway.

Playing every day increases the chances of winning the grand prize, according to Oreo.

People can enter once per day during the promotion period. New prizes will appear and be given out daily in both the U.S. and Canada during the promotion. (Details here.)

“People love playing with Oreo — from finding new ways to interact with the brand, to dunking their cookies and dreaming up their own unique flavor ideas — we love to find new ways to share that playful spirit with our fans," Justin Parnell, senior director, Oreo brand, said via the company.

"The Stuf Inside promotion uses technology to give fans a new, fun way to engage with Oreo by scanning an Oreo cookie to unlock a playful virtual experience with deliciously unexpected prizes."

Back to Home Page