Top
QUICK HITS

deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

POLL POSITION
Which Team Will Win Overwatch League 2018?
 
pollcode.com free polls
KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct102013

Snack Giant Mondelez (Oreos, Chips Ahoy!) Taking Healthy Bite Out Of Soccer Marketing

By Barry Janoff

October 10, 2013: If you start to see more Oreos, Chips Ahoy!, Ritz, Wheat Thins and Trident along the sidelines of soccer games next season, you'll have Mondelez to thank.

Snacking and gum giant Mondelez International, whose top brands also include Mallomars, Dentyne, Honey Maid, Tang, Cheese Nips and Sour Patch Kids, is bringing its roster to soccer via a bevy of deals.

The key players include the U.S. Soccer Federation, soccer stars Clint Dempsey and Alex Morgan and Club Deportivo Guadalajara (Chivas), one of the most popular clubs in Mexico, when the team plays in the U.S.

Mondelez said this would be the company's largest multi-brand program to date. it comes just over a year after Kraft Foods Inc. became Mondel─ôz International, Inc. after spinning-off its North American grocery business

Financial terms of the multi-year deals were not released.

Mondelez said that in 2014 "a fully integrated marketing campaign [would launch] to help kick up the growing passion for soccer in North America heading into the most anticipated stretch in the sport's history."

Among other major events, the FIFA World Cup will be held in 2014 in Brazil — also site of the 2016 Summer Olympics — and the FIFA Women's World Cup will be played in Canada in 2015.

The deals naming the company's products as the official snacks of U.S. Soccer and Club Deportivo Guadalajara  includes the cookie, candy, cracker and gum categories and are "inclusive of a series of globally-recognized brands operated by Mondelez International."

Mondelez said that support would feature "all forms of media, retail, shopper marketing, consumer promotions, grassroots, PR and social media," with a major push toward Hispanic consumers.

"This is so much more than a business deal — it's the start of a movement to help our great brands connect soccer, community and snacking in a way that makes consumers stand up and cheer." — Stephen Chriss, Mondelez International

The pact also includes rights to align with coaches, legends of the game and the U.S. Soccer Development Academy."

Other USSF marketing partners include Allstate, AT&T, Anheuser-Busch (Budweiser), Chevy, Gatorade, Marriott, McDonald's, Nike, Panasonic, Pepsi and Visa.

Alliances with Dempsey, Morgan and Omar Gonzalez of Major League Soccer's Los Angeles Galaxy will encompass multi-media marketing, consumer outreach and on-site experiential activations.

Dempsey is a member of the U.S. National Team and MLS Seattle Sounders; Morgan is a member of the U.S. Women's National Team and Portland Thorns of the National Women's Soccer League.

"This is so much more than a business deal — it's the start of a movement to help our great brands connect soccer, community and snacking in a way that makes consumers stand up and cheer," Stephen Chriss, senior director, North America Consumer Engagement and Marketing Services for Mondelez International, said in a statement. "We're so excited to have the opportunity to partner with these great athletes and organizations just as U.S. love for the sport is about to reach a fever pitch."

According to Sunil Gulati, president of USSF,  "We are looking forward to our new partnership with Mondelez as the official snacks of U.S. Soccer. With a large number of name brand products, we are excited to work with Mondelez to expand our reach to consumers at the international, national and grassroots level."

In addition to the previously mentioned brands, Mondelez International's roster includes Newtons, Stride, Cadbury, Chiclets, Halls, Nilla and Certs.
 
The deals were negotiated by CAA Sports Consulting (on behalf of Mondelez International) and Soccer United Marketing, the marketing and licensing division of Major League Soccer.

Back to Home Page