Top
QUICK HITS

deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

POLL POSITION
Which Team Will Win Overwatch League 2018?
 
pollcode.com free polls
KEEPING SCORE

Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec072010

Is Alex Ovechkin Ready To Make His Move To Higher Marketing Ground?

By Barry Janoff, Executive Editor

Crosby (L) and Ovechkin (R) in a scene from a TV ad touting the 2011 Bridgestone Winter Classic on NBC.December 7, 2010: Alex Ovechkin has become a star on the ice for the NHL. But is he now ready to move on up to the marketing level of Roger Federer, Derek Jeter and even Tiger Woods before his fall?

Procter & Gamble thinks so. The global consumer products giant has signed Ovechkin, who plays left wing for the NHL's Washington Capitals, to a multi-year deal with its Gillette brand that will put him front and center in a multi-media campaign. Ovechkin, who was the NHL's  No. 1 overall draft pick in 2004, joins a multi-national sports marketing Gillette Brand Ambassador roster that includes tennis icon Federer, the New York Yankees' Jeter and soccer star Thierry Henry.

Woods had been a major player with Gillette for several years until his personal life became pubic following Woods' one-car accident during Thanksgiving weekend in 2009. Gillette is still listed as a marketing partner on Woods' official Web site.

Ovechkin stars in an NHL-produced DVD from Warner Home Video . . . According to Gillette, the first campaign includes two TV spots, print and online ads, as well as POP materials featuring Ovechkin's name and likeness. Although the pact initially targets marketing efforts in Moscow-born Ovechkin's native region of Russia and Eastern Europe, Gillette has opened the door for him to become a brand spokesman in North America. Under terms of the deal, Ovechkin will represent Gillette in charity programs that will contribute to youth hockey development in Russia and Eastern Europe and the Washington, D.C. area.

Financial terms of the deal were not revealed.

Ovechkin also is getting major exposure this month as part of the HBO series, 24/7 Penguins-Capitals: Road to the Winter Classic. The series spotlights Ovechkin and Pittsburgh Penguins star Sidney Crosby and their respective teams  as they prepare for the outdoor Bridgestone Winter Classic at Pittsburgh's Heinz Field on Jan. 1, to be shown live on NBC. In addition, the league's two-time MVP (2008, 2009) is the focus of Alex Ovechkin: The Gr8, a new NHL-produced DVD from Warner Home Video; and the recently published book, The Ovechkin Project (John Wiley & Sons).

He currently stars with Crosby in NHL pre-Winter Classic marketing via TV spots airing on NBC, Versus and NHL Network.

. . . and in a new book from Wiley & Sons."We're excited about our partnership with Alex. He is one of today's fiercest competitors and a dedicated professional who is committed to working with us to help develop younger hockey players," Svetlana Stishkova, Gillette marketing director, Russia, said in a statement. "We are looking forward to working with him in Russia and Eastern Europe to help us launch the latest addition to the Gillette Fusion family and the new series of Gillette products for sensitive skin."

According to Ovechkin, "It's an honor to work with Gillette, the world's leading grooming brand. I look forward to partnering with Gillette to help young hockey players learn the game and to help them be the best they can be in hockey and in life."

Back to Winter Classic '11

Back to Finances

Back to Home Page