Top
POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Feb102019

Overwatch League Adds Coca-Cola To Sponsorship Roster For 2019 Season

NYSJ Sports-Entertainment Business News Service

February 8, 2019:
When the competitors on the 20 teams in season two of the Overwatch League get thirsty, they’ll likely have Coca-Cola nearby.

Coca-Cola has signed a multi-year deal with the Overwatch League naming it the league’s official global beverage sponsor and the official North American beverage sponsor across all non-alcoholic beverage categories for the Overwatch game.

According to Overwatch League creator Blizzard Entertainment (a division of Activision Blizzard), Coca-Cola becomes the official global beverage sponsor for the broader Overwatch eSports ecosystem, including Overwatch Contenders, Open Division, Tespa (in North America), the Overwatch World Cup, and BlizzCon.

Financial terms of the deal were not shared.

The 2019 Overwatch League season is scheduled to begin Feb.14 with a 2018 Grand Finals rematch between the London Spitfire and the Philadelphia Fusion.

The Overwatch League also unveiled sponsorship deals with returning brands including Toyota, T-Mobile, HP and Intel.

Coverage is available via ESPN and Disney network platforms, including subscribers to live-stream on the ESPN+ App and DisneyNOW.

“The union between Coca-Cola and Overwatch eSports is the perfect pairing between two businesses that share common values,” Brandon Snow, chief revenue officer for Activision Blizzard eSports Leagues, said via the company.

“We’re excited to work closely with Coca-Cola to reach and embrace an even more global and diverse group of fans.”

Toyota was named the official North American automotive partner of the Overwatch League last season and will return as the sponsor of the popular player-interview series, Access Granted: Driven by Toyota.

Toyota vehicles will also be featured in a series of custom-branded vignettes featuring Overwatch League broadcast talent.

T-Mobile returns as the official U.S. wireless provider of the Overwatch League as well as the presenting sponsor for the Overwatch League’s regular season and Grand Finals MVP Awards and as one of the presenting sponsors for Overwatch League All-Stars.

New this season, Overwatch League experts will nominate five finalists for the regular-season MVP Award, giving fans the opportunity to cast their vote for candidates on Twitch, Twitter, and Weibo.

OMEN by HP computers and displays will again be used exclusively for Overwatch League practice and competitive play.

“Teaming up with world-class brands really elevates the Overwatch League and provides a wide array of quality products that we can feature for our fans.

OMEN by HP will sponsor a weekly video feature, Game/Set, focused on how pro Overwatch players improve their performance. HP will also be the presenting sponsor for the “Player of the Match” segment after every regular-season match.

Intel was named official computer processor for the Overwatch League for the second year in a row.

In addition to equipping all competition PCs with Intel Core i7 processors, Intel will sponsor a series of educational videos to help fans learn more about competitive Overwatch. Intel will also be returning as the presenting sponsor for the Overwatch League All-Star Game.

Among other alliances, Fanatics handles the online shopping destination for the Overwatch League and its teams.

According to Samantha Goot, GM-media and engagement marketing for Toyota Motor North America, “As a returning sponsor, we look forward to connecting with the growing number of passionate eSports fans via the custom media elements that will provide behind-the-scenes access and unique content throughout the season.”

“We’re proud to work together this season with Toyota, T-Mobile, HP, Intel and Coca-Cola,” Josh Cella, head of global partnerships for Activision Blizzard eSports Leagues, said via the company.

“Teaming up with world-class brands really elevates the Overwatch League and provides a wide array of quality products that we can feature for our fans. We’re also very excited to create original content for several of these deals that will entertain and educate our community.”

Back to Home Page