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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Feb102019

Overwatch League Adds Coca-Cola To Sponsorship Roster For 2019 Season

NYSJ Sports-Entertainment Business News Service

February 8, 2019:
When the competitors on the 20 teams in season two of the Overwatch League get thirsty, they’ll likely have Coca-Cola nearby.

Coca-Cola has signed a multi-year deal with the Overwatch League naming it the league’s official global beverage sponsor and the official North American beverage sponsor across all non-alcoholic beverage categories for the Overwatch game.

According to Overwatch League creator Blizzard Entertainment (a division of Activision Blizzard), Coca-Cola becomes the official global beverage sponsor for the broader Overwatch eSports ecosystem, including Overwatch Contenders, Open Division, Tespa (in North America), the Overwatch World Cup, and BlizzCon.

Financial terms of the deal were not shared.

The 2019 Overwatch League season is scheduled to begin Feb.14 with a 2018 Grand Finals rematch between the London Spitfire and the Philadelphia Fusion.

The Overwatch League also unveiled sponsorship deals with returning brands including Toyota, T-Mobile, HP and Intel.

Coverage is available via ESPN and Disney network platforms, including subscribers to live-stream on the ESPN+ App and DisneyNOW.

“The union between Coca-Cola and Overwatch eSports is the perfect pairing between two businesses that share common values,” Brandon Snow, chief revenue officer for Activision Blizzard eSports Leagues, said via the company.

“We’re excited to work closely with Coca-Cola to reach and embrace an even more global and diverse group of fans.”

Toyota was named the official North American automotive partner of the Overwatch League last season and will return as the sponsor of the popular player-interview series, Access Granted: Driven by Toyota.

Toyota vehicles will also be featured in a series of custom-branded vignettes featuring Overwatch League broadcast talent.

T-Mobile returns as the official U.S. wireless provider of the Overwatch League as well as the presenting sponsor for the Overwatch League’s regular season and Grand Finals MVP Awards and as one of the presenting sponsors for Overwatch League All-Stars.

New this season, Overwatch League experts will nominate five finalists for the regular-season MVP Award, giving fans the opportunity to cast their vote for candidates on Twitch, Twitter, and Weibo.

OMEN by HP computers and displays will again be used exclusively for Overwatch League practice and competitive play.

“Teaming up with world-class brands really elevates the Overwatch League and provides a wide array of quality products that we can feature for our fans.

OMEN by HP will sponsor a weekly video feature, Game/Set, focused on how pro Overwatch players improve their performance. HP will also be the presenting sponsor for the “Player of the Match” segment after every regular-season match.

Intel was named official computer processor for the Overwatch League for the second year in a row.

In addition to equipping all competition PCs with Intel Core i7 processors, Intel will sponsor a series of educational videos to help fans learn more about competitive Overwatch. Intel will also be returning as the presenting sponsor for the Overwatch League All-Star Game.

Among other alliances, Fanatics handles the online shopping destination for the Overwatch League and its teams.

According to Samantha Goot, GM-media and engagement marketing for Toyota Motor North America, “As a returning sponsor, we look forward to connecting with the growing number of passionate eSports fans via the custom media elements that will provide behind-the-scenes access and unique content throughout the season.”

“We’re proud to work together this season with Toyota, T-Mobile, HP, Intel and Coca-Cola,” Josh Cella, head of global partnerships for Activision Blizzard eSports Leagues, said via the company.

“Teaming up with world-class brands really elevates the Overwatch League and provides a wide array of quality products that we can feature for our fans. We’re also very excited to create original content for several of these deals that will entertain and educate our community.”

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