Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA 2016-17 Honors

Kia MVP: Russell Westbrook, Oklahoma City Thunder
Kia Rookie of the Year: Malcolm Brogdon, Milwaukee Bucks
Kia Most Improved Player: Giannis Antetokounmpo, Milwaukee Bucks
Kia Defensive Player of the Year: Draymond Green, Golden State Warriors
Kia Sixth Man Award: Eric Gordon, Houston Rockets
Coach of the Year: Mike D’Antoni, Houston Rockets
Executive of the Year: Bob Myers, Golden State Warriors
Twyman-Stokes Teammate of the Year: Dirk Nowitzki, Dallas Mavericks
NBA Sportsmanship Award: Kemba Walker, Charlotte Hornets
Lifetime Achievement Award: Bill Russell, Boston Celtics legend
Sager Strong Award: Monty Williams, San Antonio Spurs

Source: NBA

WHAT YOU SAY!?

Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Friday
Sep072012

Mad Men: Green Bay Packers Continue To Rack Up Endorsement Deals

By Barry Janoff

September 6, 2012: If you are not a fan of the Green Bay Packers, you not only will have to avoid their games on national TV, but several commercials that air during NFL broadcasts, as well.

The Packers, located in one of the NFL's smallest markets, remain a favorite team on Madison Avenue. The latest example: Packers linebacker Clay Matthews joins teammates Aaron Rodgers and Greg Jennings as members of the team who have new national endorsements that coincide with the start of the 2012 NFL season.

Matthews takes the lead in a campaign Gillette Fusion ProGlide razor. Rodgers will appear in a national campaign for Pizza Hut supporting the "Big Dinner Box." And Jennings is the new spokesperson for Old Spice in an off-beat marketing push, "Believing in Your Smellf."

Rodgers, who was MVP of Super Bowl XLV when the Packers defeated the Pittsburgh Steelers, also stars in commercials for State Farm touting the "Discount Double Check," one of which featured Matthews. Both Gillette and Old Spice are divisions of Procter & Gamble, which, like State Farm, is an official marketing partner of the NFL.

Gillette said it teamed with Matthews to support a campaign for the Gillette Fusion ProGlide razor, which "provides incredible comfort even against the grain [and] Matthews has succeeded by going against the grain of conventional wisdom throughout his football career."

A 30-second TV commercial with Matthews is scheduled to break in October "that captures Matthews challenging the status quo both on and off the field," according to Gillette. Matthews will also appear in digital ads and POP.

Prior to that, Matthews and Gillette will engage consumers by encouraging them to post pictures of their best imitation of Matthews’ “Predator pose” on the brand’s Facebook page. For each photo submitted, Gillette said it would donate $1 to Boys & Girls Clubs of America. Gillette said it's goal is  to make a $100,000 donation. (Full details here.)

In a promo spot for the activation, Matthews said he would be checking the site "to see who can best capture my pose. Let's see what you got . . . or you might end up on the wrong end of the pose."

“Through his dedication and persistence both on and off the field, Clay embodies what it means to go against the grain and create your own path,” Elliott Wilke, brand manager for Gillette, said in a statement. “We are thrilled to welcome him to the Gillette family, and are excited to work with him to celebrate the passion of NFL fans this season.”

According to Matthews, “I’m pumped to be partnering with Gillette. I know the NFL has the best fans in sports and I can’t wait to see if any of their ‘Predator poses’ can rival mine.”

Green Bay WR Greg Jennings The New Old Spice Guy

Back to Home Page

References (8)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Reader Comments (1)

Brian Jennings? Pretty sure his name is Greg Jennings, but thanks, New York.

September 11, 2012 | Unregistered CommenterCory Grassell

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>