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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep072012

Mad Men: Green Bay Packers Continue To Rack Up Endorsement Deals

By Barry Janoff

September 6, 2012: If you are not a fan of the Green Bay Packers, you not only will have to avoid their games on national TV, but several commercials that air during NFL broadcasts, as well.

The Packers, located in one of the NFL's smallest markets, remain a favorite team on Madison Avenue. The latest example: Packers linebacker Clay Matthews joins teammates Aaron Rodgers and Greg Jennings as members of the team who have new national endorsements that coincide with the start of the 2012 NFL season.

Matthews takes the lead in a campaign Gillette Fusion ProGlide razor. Rodgers will appear in a national campaign for Pizza Hut supporting the "Big Dinner Box." And Jennings is the new spokesperson for Old Spice in an off-beat marketing push, "Believing in Your Smellf."

Rodgers, who was MVP of Super Bowl XLV when the Packers defeated the Pittsburgh Steelers, also stars in commercials for State Farm touting the "Discount Double Check," one of which featured Matthews. Both Gillette and Old Spice are divisions of Procter & Gamble, which, like State Farm, is an official marketing partner of the NFL.

Gillette said it teamed with Matthews to support a campaign for the Gillette Fusion ProGlide razor, which "provides incredible comfort even against the grain [and] Matthews has succeeded by going against the grain of conventional wisdom throughout his football career."

A 30-second TV commercial with Matthews is scheduled to break in October "that captures Matthews challenging the status quo both on and off the field," according to Gillette. Matthews will also appear in digital ads and POP.

Prior to that, Matthews and Gillette will engage consumers by encouraging them to post pictures of their best imitation of Matthews’ “Predator pose” on the brand’s Facebook page. For each photo submitted, Gillette said it would donate $1 to Boys & Girls Clubs of America. Gillette said it's goal is  to make a $100,000 donation. (Full details here.)

In a promo spot for the activation, Matthews said he would be checking the site "to see who can best capture my pose. Let's see what you got . . . or you might end up on the wrong end of the pose."

“Through his dedication and persistence both on and off the field, Clay embodies what it means to go against the grain and create your own path,” Elliott Wilke, brand manager for Gillette, said in a statement. “We are thrilled to welcome him to the Gillette family, and are excited to work with him to celebrate the passion of NFL fans this season.”

According to Matthews, “I’m pumped to be partnering with Gillette. I know the NFL has the best fans in sports and I can’t wait to see if any of their ‘Predator poses’ can rival mine.”

Green Bay WR Greg Jennings The New Old Spice Guy

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