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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep072012

Mad Men: Green Bay Packers Continue To Rack Up Endorsement Deals

By Barry Janoff

September 6, 2012: If you are not a fan of the Green Bay Packers, you not only will have to avoid their games on national TV, but several commercials that air during NFL broadcasts, as well.

The Packers, located in one of the NFL's smallest markets, remain a favorite team on Madison Avenue. The latest example: Packers linebacker Clay Matthews joins teammates Aaron Rodgers and Greg Jennings as members of the team who have new national endorsements that coincide with the start of the 2012 NFL season.

Matthews takes the lead in a campaign Gillette Fusion ProGlide razor. Rodgers will appear in a national campaign for Pizza Hut supporting the "Big Dinner Box." And Jennings is the new spokesperson for Old Spice in an off-beat marketing push, "Believing in Your Smellf."

Rodgers, who was MVP of Super Bowl XLV when the Packers defeated the Pittsburgh Steelers, also stars in commercials for State Farm touting the "Discount Double Check," one of which featured Matthews. Both Gillette and Old Spice are divisions of Procter & Gamble, which, like State Farm, is an official marketing partner of the NFL.

Gillette said it teamed with Matthews to support a campaign for the Gillette Fusion ProGlide razor, which "provides incredible comfort even against the grain [and] Matthews has succeeded by going against the grain of conventional wisdom throughout his football career."

A 30-second TV commercial with Matthews is scheduled to break in October "that captures Matthews challenging the status quo both on and off the field," according to Gillette. Matthews will also appear in digital ads and POP.

Prior to that, Matthews and Gillette will engage consumers by encouraging them to post pictures of their best imitation of Matthews’ “Predator pose” on the brand’s Facebook page. For each photo submitted, Gillette said it would donate $1 to Boys & Girls Clubs of America. Gillette said it's goal is  to make a $100,000 donation. (Full details here.)

In a promo spot for the activation, Matthews said he would be checking the site "to see who can best capture my pose. Let's see what you got . . . or you might end up on the wrong end of the pose."

“Through his dedication and persistence both on and off the field, Clay embodies what it means to go against the grain and create your own path,” Elliott Wilke, brand manager for Gillette, said in a statement. “We are thrilled to welcome him to the Gillette family, and are excited to work with him to celebrate the passion of NFL fans this season.”

According to Matthews, “I’m pumped to be partnering with Gillette. I know the NFL has the best fans in sports and I can’t wait to see if any of their ‘Predator poses’ can rival mine.”

Green Bay WR Greg Jennings The New Old Spice Guy

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