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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep072012

Mad Men: Green Bay Packers Continue To Rack Up Endorsement Deals

By Barry Janoff

September 6, 2012: If you are not a fan of the Green Bay Packers, you not only will have to avoid their games on national TV, but several commercials that air during NFL broadcasts, as well.

The Packers, located in one of the NFL's smallest markets, remain a favorite team on Madison Avenue. The latest example: Packers linebacker Clay Matthews joins teammates Aaron Rodgers and Greg Jennings as members of the team who have new national endorsements that coincide with the start of the 2012 NFL season.

Matthews takes the lead in a campaign Gillette Fusion ProGlide razor. Rodgers will appear in a national campaign for Pizza Hut supporting the "Big Dinner Box." And Jennings is the new spokesperson for Old Spice in an off-beat marketing push, "Believing in Your Smellf."

Rodgers, who was MVP of Super Bowl XLV when the Packers defeated the Pittsburgh Steelers, also stars in commercials for State Farm touting the "Discount Double Check," one of which featured Matthews. Both Gillette and Old Spice are divisions of Procter & Gamble, which, like State Farm, is an official marketing partner of the NFL.

Gillette said it teamed with Matthews to support a campaign for the Gillette Fusion ProGlide razor, which "provides incredible comfort even against the grain [and] Matthews has succeeded by going against the grain of conventional wisdom throughout his football career."

A 30-second TV commercial with Matthews is scheduled to break in October "that captures Matthews challenging the status quo both on and off the field," according to Gillette. Matthews will also appear in digital ads and POP.

Prior to that, Matthews and Gillette will engage consumers by encouraging them to post pictures of their best imitation of Matthews’ “Predator pose” on the brand’s Facebook page. For each photo submitted, Gillette said it would donate $1 to Boys & Girls Clubs of America. Gillette said it's goal is  to make a $100,000 donation. (Full details here.)

In a promo spot for the activation, Matthews said he would be checking the site "to see who can best capture my pose. Let's see what you got . . . or you might end up on the wrong end of the pose."

“Through his dedication and persistence both on and off the field, Clay embodies what it means to go against the grain and create your own path,” Elliott Wilke, brand manager for Gillette, said in a statement. “We are thrilled to welcome him to the Gillette family, and are excited to work with him to celebrate the passion of NFL fans this season.”

According to Matthews, “I’m pumped to be partnering with Gillette. I know the NFL has the best fans in sports and I can’t wait to see if any of their ‘Predator poses’ can rival mine.”

Green Bay WR Greg Jennings The New Old Spice Guy

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