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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications w the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide to be unveiled at a later date.

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Tip-Off Time To Rise See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in ad campaigns (1)

Thursday
Nov202014

Pacquiao, Cena, D-Rose, Harden Join Forces In Foot Locker 'Week of Greatness'

By Barry Janoff

November 19, 2014: Manny Pacquiao is facing Chris Algieri a welterweight title fight this weekend.  But Manny-Pac might already be looking ahead to an as-yet unsigned but highly anticipated and long-awaited potential bout against Floyd Mayweather Jr.

In one of four new spots for Foot Locker, "It's Happening," Pacquiao mis-hears two guys in a gym who are working out and talking about the sports shoe, apparel and gear retailer's third annual "Week of Greatness." "People wanted it, so Foot Locker is making it happen," one guy says to his friend regarding the promotional event.

In a nearby ring, Pacquiao asks, "So the thing that people wanted is finally happening? He's going to fight me?! He's going to fight me?! Yes!! He's going to fight me!!!"

Neither of the guys has the heart (or nerve) to tell Pacquiao that he misunderstood their discussion and that it was about Foot Locker, not Mayweather. So Pacquiao continues to rejoice and punch away at a heavy bag. (See the full spot here.)

That irreverent tone is present throughout the new campaign, from BBDO New York, which also includes spots starring NBA players Derrick Rose, Tim Duncan and James Harden and WWE star John Cena.

The spots anchor a multi-media campaign that breaks this week to support "Week of Greatness" beginning Nov. 22, which includes premium releases from such brands as Nike, Jordan, adidas, Under Armour, Puma and Timberland.

"Last year's 'Week of Greatness' was such a hit with our customers, we decided to go even bigger with our campaign this year," Stacy Cunningham, evp-mrketing for Foot Locker, said in a statement. "We're excited to introduce four new commercials featuring these outstanding athletes as we begin an incredible week dedicated to showcasing brand new premium sneakers, apparel and gear."

In addition to TV, Foot Locker is supporting with POP, Internet and social media including Twitter, Instagram and Facebook.

The attitude of the spots also follows in the Foot Locker footsteps of last year's lead "Week of Greatness" commercial, "All Is Right." The story there sees Kyrie Irving envisioning a world in which good things happen, which leads to Mike Tyson apologizing to Evander Holyfield for biting off a piece of his ear (and returning it to Holyfield) and Dennis Rodman booking a one-way flight to North Korea.

In his spot, "Defensive," Harden pokes fun at himself by tongue-in-cheek ackowledging critics who claim that he never plays defense. When Harden approaches two guys talking about Foot Locker, they ask him if he's going to the store. "Why wouldn't I go?!" replies Harden with a bit of an attitude. "Okay," one of the guys says. "No need to get defensive." "You're calling me defensive? I never get defensive," says Harden. "Ask around. I''m the last person you'll ever see being defensive."

Cena's spot, "It's Real," takes a shot at the "concept" that WWE matches are pre-staged. Responding to a guy who says he can't believe that "a whole Week of Greatness at Foot Locker is real," Cena offers, "You don't have to believe something is real to believe it. It's called 'suspension of disbelief.' Even if it's not real, if it makes you happy, it's okay." "Like wrestling," suggests one of the guys. "Nothing like that!!" exclaims Cena in a not-so-real mean tone. "Don't you ever say something like that!!!"

Rose and Duncan team up in "Excited," in which Duncan's mild-mannered personality is put to the test. When Rose phones him to share the big news about the return of Foot Locker's Week of Greatness, Duncan responds in a mono-tone voice, "No way. That's insane. I can't contain myself. I'm bouncing off the walls." Then, in a "burst" of enthusiasm, Duncan says in a dulcet tone, "I just knocked over a plant" as we see him gently placing a small potted plant on its side.

According to Cunningham, "We enjoyed working with each of these athletes to showcase their unique personalities in the newest iteration of our 'Week of Greatness.'"

Earlier this month, Foot Locker said that Ken Hicks plans to retire as president and CEO on Dec. 1, and would be succeeded by Richard Johnson, who has been with the company since 1997, most recently as COO. Hicks has held his positions since 2009, when he joined the company from J.C. Penney, where he was president and chief merchandising officer.

Hicks said that Foot Locker this month would report its "19th consecutive quarter of strong sales and profit growth." Sales have increased from $4.9 billion in 2009 to $6.5 billion in 2013, per Foot Locker.

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