Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State 120 San Antonio 108
Game 4: Monday May 22  Golden State 129 San Antonio 115

NBA Finals 2017 Schedule

Game 1: Thursday June  1 Boston/Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Boston/Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Boston/Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Boston/Cleveland  9 PM ET ABC
Game 5 * Monday June 12 Boston/Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Boston/Cleveland 9 PM ABC
Game 7 * Sunday June 18 Boston/Cleveland at Golden State  8 PM  ABC
*If necessary

WHAT YOU SAY!?

NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston 111 Cleveland 108
Game 4: Tuesday May 23 Boston at Cleveland TNT 8:30 PM ET
Game 5 * Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
* If necessary

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec032012

Boxing Champ Manny Pacquiao Is Nuts . . . About Endorsing Wonderful Pistachios

By Barry Janoff

December 3, 2012: Manny Pacquiao, who on Dec. 8 will meet Juan Manuel Marquez in a non-title welterweight bout at the MGM Grand in Las Vegas, has gone a bit nuts. Just don't say that to his face.

The 33-year-old Pacquiao, who has won titles in eight different weight classes, has signed a deal with Wonderful Pistachios to endorse the product and appear in a multi-media effort under the brand's "Get Crackin" umbrella campaign.

The effort is anchored by a TV spot that will break tonight on ESPN during the Monday Night Football game between the defending NFL Super Bowl champion New York Giants and the Washington Redskins, led by rookie quarterback Robert Griffin III.

Financial terms of the deal were not disclosed.

Paramount Farms, the parent company of Wonderful Pistachios, also said it has signed an endorsement deal with 20-year-old lightweight boxer Jose Ramirez, a member of the 2012 Olympic team and USA Boxing's all-time record holder with 145 wins, 11 national titles and six consecutive USA gold medals.

Ramirez is scheduled to make his pro boxing debut on the undercard of the Pacquiao-Marquez bout, which is the fourth meeting between the two boxers.

Paramount Farms said it began to sponsor Ramirez while he was training for the Summer Games in London, in part because he was "born and raised in Avenal, Calif., a rural agricultural community in the Central Valley and the same place where Wonderful Pistachios are grown."

The brand's alliance with Pacquiao is more financially motivated via his iconic status as a pro boxer and the fact that "this match-up is anticipated to draw millions of viewers" on pay-per-view.

In the spot, Pacquiao is shown throwing punches at a pistachio-green punching bag. A voiceover explains,  "Manny Pacquiao does it . . .  with a knockout punch."

Pacquiao then hits the bag with all his power and it explodes like a piñata filled with pistachios. "Wonderful pistachios," the voiceover continues. "Get cracking'."

Support includes Internet and social media destinations such as Facebook, YouTube and Twitter.

Pacquiao, who is an elected official in his native Philippines, has also had endorsement deals with Hewlett-Packard, Nike and San Miguel Beer, among others. He made news earlier this year when he was quoted as being opposed to same-sex marriages.

"As athletes, Manny Pacquiao and Jose Ramirez are the epitome of physical health, and as one of the lowest calorie, lowest fat nuts, Wonderful Pistachios are an excellent snack choice for competitors and fans alike," Mark Masten, vp-global sales and marketing for Paramount Farms, said in a statement. "Sponsoring this fight is an opportunity for Wonderful Pistachios to reach the boxing community by having a presence at the main event, and with our consumers watching at home. It's a knockout win for all!"

Pacquiao, whose pro record in 54-4-2, joins a roster of Wonderful Pistachios Get Crackin' endorsers that includes Snoop Lion, characters from The Simpsons and Frankenweenie, "Drill Sergeant" R. Lee Ermey and and The Village People. The campaign is in its fourth year.

Back to Home Page