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NEWS REAL

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on television, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Dec032012

Boxing Champ Manny Pacquiao Is Nuts . . . About Endorsing Wonderful Pistachios

By Barry Janoff

December 3, 2012: Manny Pacquiao, who on Dec. 8 will meet Juan Manuel Marquez in a non-title welterweight bout at the MGM Grand in Las Vegas, has gone a bit nuts. Just don't say that to his face.

The 33-year-old Pacquiao, who has won titles in eight different weight classes, has signed a deal with Wonderful Pistachios to endorse the product and appear in a multi-media effort under the brand's "Get Crackin" umbrella campaign.

The effort is anchored by a TV spot that will break tonight on ESPN during the Monday Night Football game between the defending NFL Super Bowl champion New York Giants and the Washington Redskins, led by rookie quarterback Robert Griffin III.

Financial terms of the deal were not disclosed.

Paramount Farms, the parent company of Wonderful Pistachios, also said it has signed an endorsement deal with 20-year-old lightweight boxer Jose Ramirez, a member of the 2012 Olympic team and USA Boxing's all-time record holder with 145 wins, 11 national titles and six consecutive USA gold medals.

Ramirez is scheduled to make his pro boxing debut on the undercard of the Pacquiao-Marquez bout, which is the fourth meeting between the two boxers.

Paramount Farms said it began to sponsor Ramirez while he was training for the Summer Games in London, in part because he was "born and raised in Avenal, Calif., a rural agricultural community in the Central Valley and the same place where Wonderful Pistachios are grown."

The brand's alliance with Pacquiao is more financially motivated via his iconic status as a pro boxer and the fact that "this match-up is anticipated to draw millions of viewers" on pay-per-view.

In the spot, Pacquiao is shown throwing punches at a pistachio-green punching bag. A voiceover explains,  "Manny Pacquiao does it . . .  with a knockout punch."

Pacquiao then hits the bag with all his power and it explodes like a piñata filled with pistachios. "Wonderful pistachios," the voiceover continues. "Get cracking'."

Support includes Internet and social media destinations such as Facebook, YouTube and Twitter.

Pacquiao, who is an elected official in his native Philippines, has also had endorsement deals with Hewlett-Packard, Nike and San Miguel Beer, among others. He made news earlier this year when he was quoted as being opposed to same-sex marriages.

"As athletes, Manny Pacquiao and Jose Ramirez are the epitome of physical health, and as one of the lowest calorie, lowest fat nuts, Wonderful Pistachios are an excellent snack choice for competitors and fans alike," Mark Masten, vp-global sales and marketing for Paramount Farms, said in a statement. "Sponsoring this fight is an opportunity for Wonderful Pistachios to reach the boxing community by having a presence at the main event, and with our consumers watching at home. It's a knockout win for all!"

Pacquiao, whose pro record in 54-4-2, joins a roster of Wonderful Pistachios Get Crackin' endorsers that includes Snoop Lion, characters from The Simpsons and Frankenweenie, "Drill Sergeant" R. Lee Ermey and and The Village People. The campaign is in its fourth year.

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