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NEWS REAL

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Dec082016

Interactive Sports Platform Padlokt Open For Business, Signs Deal With UFC, Other Stars

By Barry Janoff

December 8, 2016: Padlokt, an online platform that enables people to get up-close and personal with athletes and celebs via a live video chat forum and also have access to exclusive news and information, is moving from a beta test in its native Australia to a global presence today, unlocking its doors and signing on a roster of sports leagues, players and other personalities.

Among those who will have their own Talent Channel to which people can subscribe and interact with are Julius Randle of the NBA’s Los Angeles Lakers, wide receiver Randall Cobb of the NFL’s Green Bay Packers, four-time Olympic gold medal winner in track and field and TV personality Sanya Richards-Ross, former UFC fighter and now actor Marquel Martin; and Adam Hollioake, former professional crick player (England and Surrey), MMA fighter and boxer, who also is a Padlokt co-founder and its director of global partnerships.

In its first league deal, Paklokt said it also has signed an alliance with UFC to provide live video interactions with and receive exclusive content from some of its top current and former athletes.

Earlier this month, top-ranked UFC fighter Miesha Tate did a live chat in Australia as part of Padlock’s pre-launch strategy.

Padlock said it is talks with other athletes and leagues worldwide to boost its roster. They also plan to build a roster of actors, actresses and popular musicians from around the globe.

Worldwide media agency Ogilvy is part of Padlokt's team along with "other private strategic investors.”

"We created Padlokt to give fans a simple way to build a real connection with their idols and vice versa,” Trent Sydney, Australia-based managing director and co-founder for Padlokt, told NYSportsJournalism.com during a live video conversation. "We wanted to find a way for fans to ask the questions they’ve always wanted to ask, and for talent to answer those questions as they want them answered, face-to-face live over video and not through third parties.

"When you think about it, in order to gain access to athletes, they have to go to events, they have to travel, they are often put in uncomfortable situations where they are not at their best and not responding the way they might want to," said Sydney. "With Padlokt, when you speak with them, they are (usually) at home. They are playing with their dog. They are sitting back. They are relaxed. It is not contrived. It all feeds that comfortable environment that we want.”

Each Talent Channel costs $1.99 per month, which, according to Padlokt, in turn "provides unlimited access to all content published on that specific platform," such as exclusive news and information, and a video library, with the nucleus being the informal Q&As at predetermined times.

According to Padlokt, questions are submitted to the athletes in advance, and all sessions are monitored for obscene language and other potential Internet violations.

People are allowed to subscribe to as many channels as they like, with each separate channel for $1.99. (Details here.)

Paklokt said marketing support will include Internet and social media, with the message, "Padlokt is a fancaster of exclusive and live two-way video content, that takes fans into the inner sanctum of their sporting, entertainment and lifestyle idols."

Sydney said that word-of-mouth among athletes is also key, potentially inspiring those unfamiliar with the platform to investigate and sign on and then spread the word to their fans.

The first live two-way video sessions confirmed as part of the UFC partnership (though subject to change) are with flyweight champion Demetrious "Mighty Mouse" Johnson (Dec. 15 7 PM PST), top-ranked UFC light heavyweight Anthony "Rumble" Johnson (Dec. 20 7 PM EST), top-five ranked UFC bantamweight Cody Garbrandt (Dec. 27 7 PM PST) and UFC heavyweight champion Stipe Miocic (Dec. 29 7 PM PST).

"We approached UFC directly," said Sydney. "We presented the platform and the concept. And they loved it. You can see how creative they are about connecting their talent with fans and the public. For the UFC, it’s all about their fans."

Sydney feels the platform will have a solid foundation in the U.S. and elsewhere and expand rapidly via more athletes and consumers.

"It’s about stripping back barriers from both sides of the relationship, whether geographical or economical, and creating a safe place that facilitates the fan-celebrity relationship," said Sydney. "Padlokt gets the fan closer to their idol and celebrity closer to their fans."

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