Special to NYSportsJournalism.com
May 22, 2016: With the 2016 Summer Olympics just about ten weeks away, global International Olympic Committee partner Panasonic has unveiling its plans to support athletes and the Games, which will intensify as the Opening Ceremonies approach.
Global marketing will fall under "Sharing the Passion,” Panasonic’s theme for both the Olympic sand Paralympic Games that follow.
A multi-media effort with soccer star Neymar da Silva Santos Júnior (Neymar Jr.), who has been a Panasonic corporate ambassador since 2010, includes TV, Internet and social media.
Panasonic has built an online platform to share Neymar Jr.’s passion for the Rio 2016 Olympic Games as well as "enthusiasm of the people throughout the world pursuing their respective dreams."
On site, Panasonic has signed a partnership agreement with Sugarloaf Mountain, located in the Urca district of Rio de Janeiro, to establish a corporate pavilion, being called "Stadium of Wonders," that will be open to visitors during the Rio 2016 Olympics.
The venue will include a retrospect of Panasonic’s 25-plus-year support of the Olympic Games and interactive exhibits to "experience the Olympic competition through the athletes’ eyes."
Among other platforms, Panasonic has entered into an AV technology partnership agreement with Rio 2016 as technical partner of the Torch Relay.
Panasonic said it would exhibit the torch from the past Olympic Games inside and present information and video content pertaining to the torch relay of the Rio 2016 Olympic Games in the Stadium of Wonders.
In addition, Panasonic will supply LED large-screen display systems to the Live Site, an outdoor entertainment area in Rio de Janeiro, where spectators can watch the competition.
At the Rio 2016 Paralympic Games, Panasonic said it would implement a next-generation education program, "KWN (Kid Witness News),” during the Paralympic Games to "foster children’s creativity, communication skills, and teamwork through video production."
The Summer Games run Aug. 5-21, 2016
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