Special to NYSportsJournalism.com
October 15, 2014: Panasonic, which already is a top tier sponsor of the International Olympic Committee, has signed a deal to become a global partner of the International Paralympic Committee.
The deal is for for six years and two months, running through to the Tokyo 2020 Paralympic Games. The 2016 Paralympic Games are scheduled for Rio de Janeiro Sept. 7-16, following the Summer Olympics.
Financial terms were not disclosed.
Panasonic has supplied audio visual equipment to the Paralympic Games, since 1998 (Nagano) and this past February extended its official IOC deal, which began in 1985, through 2024.
The new IPC alliance is expanded to include such disability care products as The Shower and Wearable Powered Suit. Panasonic said it will continue to supply such goods and services as TVs, audio-visual equipment for broadcast/professional use, AV storage media, car navigation and related car multi-media equipment and AV security equipment.
"We are extremely happy to be the official worldwide partner for both the Olympic and the Paralympic movement," Panasonic CEO Satoshi Takeyasu said at the signing ceremony. "We are proud to announce our commitment to support IPC and the Paralympic Games, and to keep providing accessibility for all with our products and services."
"Through this partnership with Panasonic [we can] grow the Paralympic movement to new levels as we build towards the Tokyo 2020 Paralympic Games."
Panasonic said it would support its IPC alliance with mutli-platform marketing, on-site presence and other global activations.
According to IPC President Sir Philip Craven, "In recent years the Paralympic Games has grown into the world's third-biggest high-performance sporting event in the world. Through this partnership with Panasonic I am confident we can consolidate this position and grow the Paralympic movement to new levels as we build towards the Tokyo 2020 Paralympic Games."
Other global marketing partners include Atos, Ottobock Samsung and Visa; international partners include Allianz and BP.
The IOC currently has ten worldwide TOP Partners for the 2014-2016 period: Coca-Cola, Atos, Dow, GE, McDonald’s, Omega, Panasonic, P&G, Samsung and Visa.