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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan092015

Deal With IMG-CLC Moves Panini America To Head Of College Collectibles Class

By Barry Janoff

January 8, 2015: Trading card and collectibles company Panini America, which already has deals that include the NBA, NFL, NFL Players Inc., MLBPA and FIFA World Cup, is taking college sports by storm, signing a multi-year deal with the IMG College's Collegiate Licensing Company to be the exclusive category partner with the nearly 200 universities represented by CLC.

The pact builds on an alliance that Panini America signed in November to become an exclusive partner with the more than 200 schools represented by Licensing Resource Group; a deal signed in December with Fermata Partners, which has a licensing agreement with the University of Oregon; and exclusive category alliances also signed late last year that include the universities of Texas, Georgia, Kentucky and Miami (Fla.).

Panini America said it would begin producing collegiate trading card products this spring featuring current and former pro athletes pictured in the uniforms of their respective school alma maters.

The new agreements will take effect with the release of college-dedicated trading card sets and Panini America’s 2015 NFL/NFLPA trading card products, 2014-15 NBA and 2015 MLBPA licensed products.

Financial terms of the deals were not shared.

The exclusive agreements mark the first time since 2009 that Panini America will include college-branded cards within its NBA, NFL and MLBPA trading card products.

The market for these products is unlimited, according to Panini America and IMG College, the college-specific marketing, licensing and media arm of IMG Worldwide. IMG College said that college sports have more than 190 million fans, making them "more popular than any other sports property."

“Since entering the U.S. market in 2009, Panini has quickly become a leader in the trading card category in understanding consumers and developing unique programs for its partners," Dave Kirkpatrick, vp-non-apparel brand management for CLC, said in a statement. "Panini’s management team is committed to growing the college category and using their resources and distribution capabilities to benefit our partner institutions."

According to Mark Warsop, CEO for Panini America, "We are excited to add the Collegiate Licensing Company’s partner institutions to our collegiate trading card program. Our strong product portfolio within our professional sports programs gives us the unique opportunity to showcase professional athletes in their collegiate uniforms and will bring a wider array of product offerings on behalf of the schools and will not only benefit fans of those individual schools but college sports fans overall."

CLC’s partner institutions include Alabama, Arizona, Arizona State, Arkansas, Auburn, Boston College, BYU, UC-Berkeley, Clemson, Duke, Florida State, Georgetown, LSU, Michigan, North Carolina, Notre Dame, Syracuse, Texas Christian University, Texas A&M and UCLA. (Full list here.)

LRG's roster includes Baylor, NC State, Kansas State,  Marquette, Memphis, Mississippi State, St. John’s, and Temple. (Full list here.)

“College sports fans are some of the most rabid and loyal fans on the planet,” Jason Howarth, Panini America vp-marketing, said of the deals. “We are looking forward to creating meaningful marketing activations with our collegiate partners to establish a deeper connection to college sports fans and the universities they root for.”

Panini America also has alliances with USA Baseball, USA Basketball, U.S. Soccer, the Naismith Memorial Basketball Hall of Fame, the Pro Football Hall of Fame and the National Baseball Hall of Fame; as well as exclusive entertainment licenses with Disney and more than 600 global licenses with other sports and entertainment properties.

Card Renderings Courtesy IMG College: Tom Brady University of Michigan (top), Alex Gordon Nebraska

Panini America Back In College With Trading Card Deal

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