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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
May012012

Robert Griffin III Adds Panini America Trading Cards To Roster Of Endorsements

Special to NYSportsJournalism

May 1, 2012: Robert Griffin III, the No. 2 overall pick in last week's NFL draft by the Washington Redskins, has signed a deal with sports and entertainment collectibles company Panini America.

The deal will include Griffin’s first officially licensed NFL and NFL PLAYERS trading cards as well as his first licensed autographed trading cards, according to Panini America. The length of the deal and financial terms were not disclosed.

Griffin also has deals with adidas, Subway, EA Sports and Castrol Oil.

Panini America said it has signed 24 of 32 first-round picks from the 2012 NFL draft to trading card and autograph deals, including No. 1 overall pick Andrew Luck (Indianapolis Colts) and No. 3 Trent Richardson (Cleveland Browns).

Company officials said they expect to sign the remaining eight first-round picks "in the coming days."

Panini America said that Griffin’s first officially licensed trading cards will appear in Panini America’s 2012 Prestige Football product that is scheduled for release in June. In addition to traditional trading cards, Griffin will also be featured "exclusively on the company’s HRX Video trading card technology, product packaging and in social media initiatives throughout the length of the agreement."

According to Griffin, who won the 2011 Heisman Trophy as a quarterback at Baylor, “As a kid, you go to the stores and you buy the trading cards and to know that I’ll finally be on those cards legitimately is very cool. Not everybody gets that chance and I’m thankful that Panini America is making it possible for me. I’ll definitely savor it and just continue to build toward a better future.”

“As a kid, you go to the stores and you buy the trading cards and to know that I’ll finally be on those cards legitimately is very cool."

“Robert Griffin III is one of the most dynamic playmakers to emerge at the quarterback position in many years and his extensive presence in our 2012 products will only add excitement to arguably the greatest rookie class of the last decade,” Mark Warsop, Panini America CEO, said in a statement. “We’re thrilled to have Griffin in the Panini America family and we can’t wait to deliver his historic first licensed trading cards to fans and collectors around the world.”

Panini America has a licensing deal with the NFL, and both Panini America and rival Topps have licensing deals with the NFL Players Assn.

Q&A: Subway Has Marketing Feast Planned For RG3

Robert Griffin III Sweats It Out For adidas

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