Tuesday
May012012

Robert Griffin III Adds Panini America Trading Cards To Roster Of Endorsements

Special to NYSportsJournalism

May 1, 2012: Robert Griffin III, the No. 2 overall pick in last week's NFL draft by the Washington Redskins, has signed a deal with sports and entertainment collectibles company Panini America.

The deal will include Griffin’s first officially licensed NFL and NFL PLAYERS trading cards as well as his first licensed autographed trading cards, according to Panini America. The length of the deal and financial terms were not disclosed.

Griffin also has deals with adidas, Subway, EA Sports and Castrol Oil.

Panini America said it has signed 24 of 32 first-round picks from the 2012 NFL draft to trading card and autograph deals, including No. 1 overall pick Andrew Luck (Indianapolis Colts) and No. 3 Trent Richardson (Cleveland Browns).

Company officials said they expect to sign the remaining eight first-round picks "in the coming days."

Panini America said that Griffin’s first officially licensed trading cards will appear in Panini America’s 2012 Prestige Football product that is scheduled for release in June. In addition to traditional trading cards, Griffin will also be featured "exclusively on the company’s HRX Video trading card technology, product packaging and in social media initiatives throughout the length of the agreement."

According to Griffin, who won the 2011 Heisman Trophy as a quarterback at Baylor, “As a kid, you go to the stores and you buy the trading cards and to know that I’ll finally be on those cards legitimately is very cool. Not everybody gets that chance and I’m thankful that Panini America is making it possible for me. I’ll definitely savor it and just continue to build toward a better future.”

“As a kid, you go to the stores and you buy the trading cards and to know that I’ll finally be on those cards legitimately is very cool."

“Robert Griffin III is one of the most dynamic playmakers to emerge at the quarterback position in many years and his extensive presence in our 2012 products will only add excitement to arguably the greatest rookie class of the last decade,” Mark Warsop, Panini America CEO, said in a statement. “We’re thrilled to have Griffin in the Panini America family and we can’t wait to deliver his historic first licensed trading cards to fans and collectors around the world.”

Panini America has a licensing deal with the NFL, and both Panini America and rival Topps have licensing deals with the NFL Players Assn.

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