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• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

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2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
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7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
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10. Stance Socks

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1. A Quiet Place $22M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr012016

Papa John's Adds Baseball Toppings To Sports Alliances With MLB Deal

By Barry Janoff

April 1, 2016: Papa John’s, which already has an official alliance with the NFL and a taste of the NBA pie, has signed a deal to become the official pizza of MLB.

Financial terms for the alliance, which begins immediately, were not released. Papa John's replaced Dominos in the category for MLB.

The company also has alliances with 21 MLB teams and is the founding sponsor of the Papa John's Youth Baseball Invitational.

Papa John's said it would support its position with integrated marketing and experiential campaigns across MLB‘s media platforms, signature events and the Play Ball Initiative.

Beginning on Opening Day {April 3) and continuing throughout the MLB season, Papa John’s will promote "Papa Slam," in which consumers get 40% off any pizza on its regular menu the day after a grand slam homer is hit if they order online and use a special promo code.

Papa Slams will be promoted across MLB.com, MLB social channels, MLB Network and MLB.TV, with live look-ins on games when the bases are loaded.

In addition, Papa John’s said it would support Papa Slam across its digital, TV and social media channels. (Details here.)

Dominos promos included pizza giveaways tied to no-hitters. There were seven no-hitters in MLB last season, eight in 2014 and just three in 2013.

By comparison, in 2015, there were 108 grand slams and 4,073 plate appearances with the bases loaded. In 2014, San Francisco Giants pitcher Madison Bumgarner hit two. Between 1998 and 2008, MLB averaged 135.5 grand slams per season, with a record 139 hit in 1999.

Although not specified, it is anticipated that Papa John's would utilized MLB players in national TV, print, Internet and social media activation.

A regional campaign unveiled this week with the Texas Rangers features former catcher Ivan "Pudge" Rodriguez in a spot, "Outta The Park," promoting a $7 pizza deal via a special promo code.

As the official pizza sponsor for the NFL and Super Bowl, Papa John's in marketing it has used such players and legends as Peyton Manning (who also owns numerous franchises), J.J. Watt, Joe Montana and Jerome Betis.

With the NBA, it has used in marketing players including Paul George.

“This partnership combines two of the nation’s favorite pastimes, eating pizza and watching baseball,” John Schnatter, Papa John's founder, chairman and CEO, said in a statement. “As the official pizza of Major League Baseball, we are delivering a better pizza to baseball fans and making Grand Slams even more exciting with Papa Slam.”

According to  Bob Bowman, MLB president, business and media, “With 21 Club deals and involvement in youth baseball, Papa John’s has demonstrated a commitment to baseball and we are delighted they are deepening their involvement with a national MLB partnership.

"The Papa Slam is a fun opportunity for Papa John’s to provide a desirable fan benefit connected to the Grand Slam, baseball’s most exciting offensive moment," said Bowman.

Papa John’s MLB team alliances include the Arizona Diamondbacks, Atlanta Braves, Baltimore Orioles, Chicago White Sox, Cleveland Indians, Colorado Rockies, Houston Astros, Kansas City Royals, Los Angeles Angels, Miami Marlins, Milwaukee Brewers, Minnesota Twins, New York Yankees, Philadelphia Phillies, Pittsburgh Pirates, San Diego Padres, Seattle Mariners, St. Louis Cardinals, Tampa Bay Rays, Texas Rangers and Washington Nationals.

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