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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr012016

Papa John's Adds Baseball Toppings To Sports Alliances With MLB Deal

By Barry Janoff

April 1, 2016: Papa John’s, which already has an official alliance with the NFL and a taste of the NBA pie, has signed a deal to become the official pizza of MLB.

Financial terms for the alliance, which begins immediately, were not released. Papa John's replaced Dominos in the category for MLB.

The company also has alliances with 21 MLB teams and is the founding sponsor of the Papa John's Youth Baseball Invitational.

Papa John's said it would support its position with integrated marketing and experiential campaigns across MLB‘s media platforms, signature events and the Play Ball Initiative.

Beginning on Opening Day {April 3) and continuing throughout the MLB season, Papa John’s will promote "Papa Slam," in which consumers get 40% off any pizza on its regular menu the day after a grand slam homer is hit if they order online and use a special promo code.

Papa Slams will be promoted across MLB.com, MLB social channels, MLB Network and MLB.TV, with live look-ins on games when the bases are loaded.

In addition, Papa John’s said it would support Papa Slam across its digital, TV and social media channels. (Details here.)

Dominos promos included pizza giveaways tied to no-hitters. There were seven no-hitters in MLB last season, eight in 2014 and just three in 2013.

By comparison, in 2015, there were 108 grand slams and 4,073 plate appearances with the bases loaded. In 2014, San Francisco Giants pitcher Madison Bumgarner hit two. Between 1998 and 2008, MLB averaged 135.5 grand slams per season, with a record 139 hit in 1999.

Although not specified, it is anticipated that Papa John's would utilized MLB players in national TV, print, Internet and social media activation.

A regional campaign unveiled this week with the Texas Rangers features former catcher Ivan "Pudge" Rodriguez in a spot, "Outta The Park," promoting a $7 pizza deal via a special promo code.

As the official pizza sponsor for the NFL and Super Bowl, Papa John's in marketing it has used such players and legends as Peyton Manning (who also owns numerous franchises), J.J. Watt, Joe Montana and Jerome Betis.

With the NBA, it has used in marketing players including Paul George.

“This partnership combines two of the nation’s favorite pastimes, eating pizza and watching baseball,” John Schnatter, Papa John's founder, chairman and CEO, said in a statement. “As the official pizza of Major League Baseball, we are delivering a better pizza to baseball fans and making Grand Slams even more exciting with Papa Slam.”

According to  Bob Bowman, MLB president, business and media, “With 21 Club deals and involvement in youth baseball, Papa John’s has demonstrated a commitment to baseball and we are delighted they are deepening their involvement with a national MLB partnership.

"The Papa Slam is a fun opportunity for Papa John’s to provide a desirable fan benefit connected to the Grand Slam, baseball’s most exciting offensive moment," said Bowman.

Papa John’s MLB team alliances include the Arizona Diamondbacks, Atlanta Braves, Baltimore Orioles, Chicago White Sox, Cleveland Indians, Colorado Rockies, Houston Astros, Kansas City Royals, Los Angeles Angels, Miami Marlins, Milwaukee Brewers, Minnesota Twins, New York Yankees, Philadelphia Phillies, Pittsburgh Pirates, San Diego Padres, Seattle Mariners, St. Louis Cardinals, Tampa Bay Rays, Texas Rangers and Washington Nationals.

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