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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Which Team Will Win Overwatch League 2018?
 
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KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Friday
Sep032010

In Rookie Season, Papa John's Seeks Bigger Piece Of NFL Pie

September 2, 2010: Papa John’s said that earlier this year it experienced the "positive impact" that a marketing alliance with the NFL can generate. As the official pizza sponsor of Super Bowl XLIV, Papa John’s generated in its largest single sales day in brand history, selling more than 900,000 pizzas on Super Bowl Sunday, Feb. 7, 2010, at its 2,800 U.S. restaurants.

Now entering its rookie season with an expanded relationship as the exclusive official pizza sponsor of the NFL, Papa John's is launching an integrated marketing program in an effort to not only build on its pro football alliance but also to grab a bigger slice of the $30 billion U.S. pizza category.

Among other activations, Papa John's is embarking on a season-long partnership with NBC Sports’ Football Night in America, numerous "customized sponsorship elements" with NFL Network and NFL Primetime on ESPN and Fantasy Football Now on ESPN2 and is unveiling a multi-media campaign to support the NFL 2010 kickoff weekend, Sept. 9-13.

“Our sponsorship of the NFL is a strategic play that gives the Papa John’s brand a powerful affiliation with the NFL and co-branding elements that elevate our brand on NFL game days across the season,” Andrew Varga, Papa John’s CMO, said in a statement. “As the company that has always believed that better ingredients make a better pizza, our intent as an official sponsor of the NFL is to make the football experience even ‘better’ for fans.”

To activate its partnership with Football Night in America, which is NBC's Sunday night game of the week, Papa John’s and NBC Sports will create co-branded customized features that will run during the NFL studio show. Some segments will feature company founder “Papa” John Schnatter alongside NFL personalities.

The first, scheduled to run during this season's first Football Night in America on Sept. 12,  will include the owners of the team's playing that night, Jerry Jones of the Dallas Cowboys and Daniel Snyder of the Washington Redskins.

Papa John's is the official pizza of both the Cowboys and Redskins, in addition to the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Houston Texans, Indianapolis Colts, Miami Dolphins, Philadelphia Eagles, Seattle Seahawks, St. Louis Rams and Tennessee Titans.

Support with NBC will also include a customized pizza box that co-brands the partnership and utilizes NBC Sports’ “Sunday Night is Football Night” campaign with “Make Every Sunday Night a Papa John’s Night.”

As part of its alliance with ESPN, Papa John’s will be a presenting sponsor of NFL Primetime, the network’s Sunday recap show. The sponsorship will include billboards, logo animation and “game ball" features periodically throughout the season.

Papa John’s will also serve as the presenting sponsor of ESPN's  Fantasy Football Now, which airs simultaneously on Sunday’s on ESPN2 and ESPN.com. The sponsorship aligns closely with Papa John’s new “Fantasy to Reality” campaign, which is searching for the “fantasy football league that’s better than the rest.” The campaign, which officially begins Sept. 9 and runs throughout the season, is offering a top prize of a trip to the 2011 NFL Draft in New York. (Full details here.)

Papa John’s will continue its fantasy football activation through multiple assets as part of its deal with the NFL Network, including presenting sponsor of the network’s Around the League program and Game Day Scoreboard.

POP support includes “free toppings football": a large pizza for $10 with up to three free toppings. On NFL game days "consumers can go bigger with an extra-large pizza and score up to seven free toppings." According to Papa John's, Americans consume 350 slices of pizza per second, or approximately 100 acres per day, enough pizza to cover more than 75 football fields.

“Few things go better together than pizza and football,” Mike McCarley, NBC Sports svp-communications, marketing and promotions, said in a statement. “This partnership makes sense because both are strong brands that have strong ties to the NFL and are an important part of special Sunday nights in living rooms across America, when friends and families gather for food and football.”

Papa John's Gets Exclusive Deal On NFL Marketing Roster

Papa John's Topping Super Bowl XLIV Pie With Tasty Activation´╗┐

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