Papa John's Seeks Slice Of NFL Super Bowl XLIV (Pizza) Pie

December 29, 2009: Papa John’s, the official pizza sponsor of the NFL and Super Bowl XLIV, has launched a campaign to support what it is calling “National Football Month.” The effort supports Papa John’s “Be in the House with Papa at Super Bowl XLIV” consumer sweepstakes, which offers a chance to win a trip for two to Miami, including airfare, accommodations and game tickets, along with free Papa John’s pizza for a year. (Full details here.)

Marketing includes TV, print, radio, specially designed pizza boxes and Internet, with former NFL coach Tony Dungy, whose Indianapolis Colts won Super Bowl XLI, as spokesman. Dungy will serve as honorary chairman of the first National Football Month and will work with Papa John's to help raise money for his charity, All Pro Dad, dedicated to "helping men become better fathers." Through a special online offer during January, All Pro Dad will receive $1 for every All Pro Dad Special ordered online at www.Papajohns.com in January.

In addition, a dedicated Web site, www.Nationalfootballmonth.com, will serve as a "source for all things football."

According to Papa John's, during the 31 days of National Football Month, there will be approximately 172 hours of televised football, an estimated 350 slices of pizza will be sold per second during the month and the estimated total attendance at games during National Football Month will be 2,814,221. The pizza company also is title sponsor of the college football Papa John's Bowl, to be played Jan. 2 between South Carolina and Connecticut (ESPN).

“National Football Month is an immediate cure for the post-holiday blues experienced during January,” Andrew Varga, Papa John’s CMO. said in a statement. “There may not be any more presents to open or leftovers to eat, but that doesn’t mean the fun has to stop. There is no better time than National Football Month to gather friends and family to enjoy your favorite game and your favorite Papa John’s pizza.”

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