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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep252017

Hot Sauce: Papa John’s Puts A Rap On Dallas Cowboys Pizza Pie Promotion

By Barry Janoff

(Published in SportsBlog@SportsBiz)

September 25, 2017: Do Ezekiel Elliot, Zak Prescott, Jason Witten and Dez Bryant need a hip-hop anthem to inspire the Dallas Cowboys to win games, make the playoffs and reach the Super Bowl for the first time since winning Super Bowl XXX following the 1995 season?

Pizza maker Papa John’s believes it couldn’t hurt.

Papa John’s, which has been an official partner with the team since 2004, is in the fourth year of its Cowboys20 pizza deal.

In effect, when the Cowboys score 20 or more points in a game, people get 50% off their regular price menu order the next day at Papa John's Web site with promo code Cowboys20. (Valid at participating Dallas, Austin and Waco-area locations.)

To support the effort, has created what it calls "an unforgettable new hip-hop anthem that will have crowds cheering ‘Cowboys20’ all season long."

All the words in the 90-second tune are "Cowboys 20."

The Cowboys scored 20 or more points in a game 13 times last season, including a 34-31 playoff loss to the Green Bay Packers.

"There's nothing like that game-day feeling, and music is a big part of getting hyped up for a big game," Steve McNeil, vp-operations for Papa John’s, said in a statement.

"We wanted to capture that spirit, and create something unique especially for Cowboys fans. This anthem belongs to them, and we hope they have some fun with it because their passion inspired it," said McNeil.

This is not the first time the Cowboys and "Papa John" Schnatter, founder, CEO and president of Papa John’s, have joined to use rap music in a campaign.

Back in 2012, majority team owner Jerry Jones filmed a spot, "Hip-Hop Jerry," in which he rapped about the Cowboys and Papa John’s.

Papa John's is also challenging people to create their own version of the "Cowboys20" song.

The music is available for download on SoundCloud, enabling people to “make their own Cowboys20 music video or create a lip sync video with the Dubsmash app,” according to Papa John’s.

People are directed to use #Cowboys20 on Facebook, Twitter or Instagram to share their personal video and to see videos made by others.

The Cowboys are the most valuable sports franchise in the world, worth $4.2 billion, per Forbes.

Papa John’s, also an official partner with the NFL, is running a campaign with Peyton Manning and J.J. Watt that celebrates the ‘Unsung Heroes” of the game, such as groundskeepers, vendors and front-office staff.

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